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Q1)
ABC Ltd. Produces room coolers. The company is considering whether it should
continue to
manufacture
air circulating fans itself or purchase them from outside. Its annual
requirement is
25000
units. An outsider vendor is prepared to supply fans for Rs 285 each. In
addition, ABC Ltd
will
have to incur costs of Rs 1.50 per unit for freight and Rs 10,000 per year for
quality inspection,
storing
etc of the product.
In
the most recent year ABC Ltd. Produced 25000 fans at the following total cost :
Material
Rs. 50,00,000
Labour
Rs. 20,00,000
Supervision
& other indirect labour Rs. 2,00,000
Power
and Light Rs. 50,000
Depreciation
Rs. 20,000
Factory
Rent Rs. 5,000
Supplies
Rs. 75,000
Power
and light includes Rs 20,000 for general heating and lighting, which is an
allocation based on
the
light points. Indirect labour is attributed mainly to the manufacturing of
fans. About 75% of it
can
be dispensed with along with direct labour if manufacturing is discontinued.
However, the
supervisor
who receives annual salary of Rs 75,000 will have to be retained. The machines
used for
manufacturing
fans which have a book value of Rs 3,00,000 can be sold for Rs 1,25,000 and the
amount
realized can be invested at 15% return. Factory rent is allocated on the basis
of area, and the
company
is not able to see an alternative use for the space which would be released.
Should ABC
Ltd.
Manufacture the fans or buy them
VENKY’S OF VENKATESHWARA
HATCHERIES
Venkateshwara
Hatcheries which went public recently is one of the most modern plants in
poultry business
in
Asia. They have 60 p.c. market share of chicken marketed in the country. Dr. B.V. Rao of Venkateshwara
Hatcheries
expired in 1996. His daughter Anuradha Desai is now the Chairperson and M.D. of
VHL. In the
beginning
they had an Executive Director Gulam Harjanwalla who professionalized chicken
marketing.
Sajid
Peerbhoy’s Speer ad agency was chosen. The brief given to Speer was “to market
raw chicken in the
form
of a full bird. Further, to market legs. To market legs and breast. To market
curried pieces. And halfbird.”
The
company also planned to market ready-to-fly pre-spiced chi
Questions (A)
(a) Comment on the advertising strategy
adopted previously and currently.
(b) Comment on branding of food products,
and their promotion.
(c) Can you think of a different creative
strategy for a product like chicken?
Lip-sticks
with permitted colours can also damage the lips since the stainers are
tetra-bromo-fluorosine.
When
rubbed against the palm, darkness of the stain will indicate the quantity of
stainer present.
Darkening
of lip colour also depends upon the bio-chemistry of individual’s lips.
Questions (B)
(a) The complete product knowledge is given
in the above write-up. What do you think should be the copy
platform
for these products? Indicate the theme, the appeal and the buying motives.
(b)
Indicate a suitable media mix for
advertising these products. Give your reasoning.
CASE -1 (20 Marks)
Joan,
an employee of Great American Market, was warned about her excessive
absenteeism several
times,
both verbally and in writing. The written warning included notice that
"further violations will
result
in disciplinary actions," including suspension or discharge.
A
short time after the written warning was issued, Joan called work to say she
was not going to be in
because
her babysitter had called in sick and she had to stay home and care for her
young child. Joan's
supervisor,
Sylvia, told her that she had already exceeded the allowed number of absences
and warned
that
if she did not report to work, she could be suspended. When Joan did not report
for her shift,
Sylvia
suspended her for fifteen days.
In
a subsequent hearing, Joan argued that it was not her fault that the babysitter
had canceled, and
protested
that she had no other choice but to stay home. Sylvia pointed out that Joan had
not made a
good
faith effort to find an alternate babysitter, nor had she tried to swap shifts
with a co-worker.
Furthermore,
Sylvia said that the lack of a babysitter was not a justifiable excuse for
being absent.
Questions:
1.
Was the suspension fair?
2.
Did Joan act responsibly?
3.
Should she be fired?
CASE 1 (20 Marks)
Sports
marketing strategy: A consumer behavior case analysis in China. Marketing
research that
targets
consumers' influences and financial implications is a worthwhile sports
marketing effort. To
implement
effective marketing strategies in a specific country, it is pertinent to
understand consumer
behavior
in that country. In this paper, 11 major findings related to the unique
behavior, attitudes, and
buying
patterns of Chinese sports consumers are highlighted. From the results of
questionnaires
administered
to 2,155 mainland Chinese consumers in 10 selected cities, different economic,
social,
and
personal factors in the China's environment are determined. The marketing
implications of the
Chinese
culture and lifestyle are also discussed.
With
a quarter of the world's population and a fast-growing economy, China is
rapidly turning into
one
of the busiest market centers in the world. Sports marketing has the potential
to emerge not only
as
an effective vehicle in imitating the development of the Chinese economy, it
also affects the
Chinese
culture and lifestyle.
Since
sports marketing in China has not been analyzed or researched, it is
appropriate to study the
consumer
as well as general financial implications. A look at American success in sports
marketing
will
be helpful. However, implementing such strategies in China creates special
considerations
because
of the existence of cultural and economic differences between the two
countries. This study
attempts
to identify the proper marketing strategies in China through an analysis of
Chinese
consumers'
behavior, attitudes, and buying patterns.
1.
Discuss the various factor which
influences consumer behavior in china?
2. What should be the target market and
what can be the marketing strategy?
CASE STUDY : 1
A
policy is a plan of action. It is a statement of intention committing the
management to a general course of
action.
When the management drafts a policy statement to cover some features of its
personnel programmes,
the
statement may often contain an expression of philosophy and principle as well.
Although it is perfectly
legitimate
for an organization to include its philosophy, principles and policy in one
policy expression.
Q1)
Why organizations adopt personnel policies explain the benefits?
Q2)
What are the sources and content of personnel policies?
Q3)
Explain few personnel policies?
Q4)
Explain principles of personnel policies?
CASE 1 (20 Marks)
Kodak started selling photographic equipment on
Japan 1889 and by the 1930s it had a dominant position in
the Japanese market. But after World War II, U.S
occupation forces persuaded most U.S companies including
Kodak to leave Japan to give the war torn local
industry a chance to recover. Kodak was effectively priced out
of the market by tariff barriers; over the next 35
years Fuji gained 70% share of the market while Kodak saw
its share slip to miserable 5%. During this period
Kodak limited much of its activities in Japan.
This situation persisted until early 1980s when Fuji
launched an aggressive export drive, attacking Kodak in
the north American and European markets. Deciding
that a good offence is the best defense, in 1984 and the
next six year, Kodak outspent Fuji in Japan by a
ratio of more than 3 to 1. It erected mammoth $ 1 million near
signs as land marks in many of the Japan’s big
cities and also sponsored Sumo wrestling, Judo, and tennis
tournaments and even the Japanese team at the 1988
Seoul Olympics. Thus Kodak has put Fuji on defensive,
forcing it to divert resources from overseas to
defend itself at home. By 1990’s, some of Fuji’s best executives
had been pulled back to Tokyo.
All this success, however , was apparently not
enough for Kodak. In may 1995, Kodak filed a petition with the
US trade office, that accured the Japanese
government and Fuji of “Unfair trading practices”. According to the
petition, the Japanese government helped to create a
‘ profile sanctuary’ for Fuji in Japan by systematically
denying Kodak access to Japanese distribution
channels for consumer film and paper. Kodak claims Fuji has
effectively shut Kodak products out of four
distributors that have a 70% share of the photo distribution market.
Fuji has an equity position in two of the distributors,
gives large year –end relates and cash payments to all
four distributors as a reward for their loyalty to
Fuji, and owns stakes in the banks that finance them. Kodak
also claims that Fuji uses similar tactics to
control 430 wholesale photo furnishing labs in Japan to which it is
the exclusive supplier. Moreover Kodak’s petition
claims that the Japanese government has actively
encourages these practices.
But Fuji a similar counter arguments relating to
Kodak in U.S. and states bluntly that Kodak’s charges are a
clear case of the pot calling the kettle back.
(a) What was the critical catalyst that led Kodak to
start taking the Japanese market seriously?
(b) From the evidence given in the case do you think
Kodak’s charges of unfair trading practices against Fuji
are valid? Support your answer.
Case-1 : The use of the
marketing mix in product launch
Introduction
NIVEA® is an established name in high quality skin and beauty care
products. It is part of a range of
brands produced and sold by Beiersdorf. Beiersdorf, founded in
1882, has grown to be a global company
specialising in skin and beauty care.
In the UK, Beiersdorf’s continuing goal is to have its products as
close as possible to its consumers,
regardless of where they live. Its aims are to understand its
consumers in its many different markets and
delight them with innovative products for their skin and beauty
care needs. This strengthens the trust and
appeal of Beiersdorf brands. The business prides itself on being consumer-led and this focus has helped
it to grow NIVEA into one of the largest skin care brands in the world.
Beiersdorf’s continuing programme of market research showed a gap in the
Answer the following questions:
1.
Describe what is meant by a business being ‘consumer led’.
2.
What are the key parts of the marketing mix? Explain how each works with the
others.
3.
Explain why the balance of the marketing mix is as important as any single
element.
4.
Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points?
Explain why
you
think this is so.
CASE-1 (16 Marks)
Bloomsday Outfitters produces T-shirts for road
races. They need to acquire some new stamping
machines to produce 30,000 good T-shirts per month.
Their plant operates 200 hours per month, but
the new machines will be used for T-shirts only 60
percent of the time and the output usually includes
5 percent that are "seconds" and unusable.
The stamping operation takes 1 minute per T-shirt, and the
stamping machines are expected to have 90 percent
efficiency considering adjustments, changeover of
patterns, and unavoidable downtime. How many
stamping machines are required?
biggest
global competitor is the big French retailer Carretour, a firm that has
hypermarkets, big
stores
offering a variety of goods. It has made large investments around the globe in
Latin America and China.
But
not all is well as competitors taking market share its home market, for
instance. There has been even
speculation
of a takeover by Wal-Mart or Tesco, an English chain. Mr. Barnard has been
ousted after heading
the
company for 12 years; he was replaced by Jose Luis Durant who is of
German-Spanish descent. Although
the
global expansion is cited by some as success, it may be even a big mistake. It
withdrew from Japan and
sold
29 hypermarkets in Mexico. Carrefour also had problems competing with Tesco in
Slovakia and the
Czech
Republic. In Germany, the company faced tough competition from Aldi and Lidle,
two successful
discounters.
On the other hand, it bought stores in Poland, Italy, Turkey, and opened new
stores in China,
South
Korea, and Columbia. Carrefour has become more careful in selecting markets.
But. the company is
eager
to enter the Indian market, but found out in late 2006 that Wal-Mart will do so
as well.
In
France, where Carrefour is well established, the company made the big mistake
in its pricing policy. It
probably
started with the 1999 merger with Promodes, the French discount chain.
Carrefour confused the
French
clientele by losing its low-cost image; whether the image can be changed
remains to be seen. Mr.
Durant,
the new CEO since 2005, embarked on the new strategy by offering 15 percent new
products in its
hypermarkets
and 10 percent in its supermarkets. Moreover, he wants to employ more staff,
extend the
operating
hours in certain hypermarkets, cutting prices, trying small stores, and pushing
down decision
making.
Mr. Durant aims to stay only in countries where Carrefour is among the top
retailers.
Questions:
1. How
should Mr. Durant assess the opportunities in various countries around the
world?
2.
Should Carrefour adopt Wal-Mart's strategy of "low prices everyday"?
What would be the advantage or
disadvantage
of such a strategy?
3. How
could Carrefour differentiate itself from Wal-Mart?
4. Identify cultures in selected
countries that need to be considered in order to be successful?
PROJECT MANAGEMENT
Attempt all questions
1.
Give a detailed description on “Detailed Project Report”. Indicate the Pros and
Cons of it also.
(10
Marks)
2.
What is Project Management Information System? Why is a Project Management
Information
System
considered to be of immense importance in a project? In designing a Project
Management
Information
System what parameters are to be spelt out clearly in line with the objectives
of the
Project
management Information System? (20 Mark)
SUBJECT:- INDUSTRIAL MANAGEMENT
MARKS :100
1. Write
short note on : { 10 Mark }
a)
Programmed instruction
b)
Computer-assisted instruction
2.Explain
the Ranking and Job grading methods of job evaluation. {10 Mark }
3.Define
Accident. What you can do to prevent the causes of industrial
accidents?{10
Mark }
4.Define job
enrichment. Discuss core dimensions of job enrichment. {10 Mark }
5.Explain
price elasticity of demand and determinants of price elasticity of
demand. { 10 Mark }
CASE 2 (20 Marks)
Two Senior executives of world’s largest firms with extensive
holdings outside the home country speak.
Company A : “We are a multinational firm. We distribute our
products in about 100 countries. We
manufacture in over 17 countries and do research and development
in three countries. We look at all new
investment projects both domestic and overseas using exactly the
same criteria”.
The execution from company A continues, “ of course the most of
the key ports in our subsidiaries are held by
home country nationals. Whenever replacements for these men are
sought, it is the practice, if not the policy,
to look next to you at the lead office and pick some one (usually
a home country national) you know and
trust”.
Company B : “ We are multinational firm. Our product division
executives have worldwide profit
responsibility. As our organisational chart shows, the united
states is just one region on a par with Europe,
Latin America, Africa etc, in each division”.
The executive from Company B goes on to explain, “the worldwide
Product division concept is rather difficult
to implement. The senior executives incharge of this divisions
have little overseas experience. They have been
3 | P a g e
promoted from domestic ports and tend to view foreign consumers
needs as really basically the same as ours.
Also, product division executives tend to focus on domestic
market, because it generates more revenue than
foreign market. The rewards are for global performance, but
strategy is to focus on domestic. Most of the
senior executives simply do not understand what happens overseas
and really do not trust foreign executives,
even those in key portions?
Questions :
1 Which company is truly Multinational ? Why?
2 List three differences
between Company , Multi National company and Trans Multi National Company ?
CASE-1 (20 Marks)
Nestle
has launched quality street ,lion and after 8 choclates imported from Europe.
Qualtty Street is an
assortment
of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult
chocolate priced at Rs.25
for 20
gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat
)is priced at Rs. 6 for a 17
gm bar
and has a chocolaty taste while Lion has a crunchy taste). The brands have
different tastes and will
appeal
to different target segments (though the target segment is one which may have already
been exposed to
these
brands during visits abroad). These brands have been introduced in metros in
upmarket stores which sell
brands
bears the label "lmported by Nestle India Ltd." indicating that they
may be better than smuggled ones
(which
may be stale).
Question :
1
Suggest suitable media /media vehicles for promoting these brands. Give reasons
in support of your answer
2 What business communication media you
will utilize if you have to launch a soap in rural India?
CASE STUDY 1 (Marks
20)
Downloaded Data of Bank of Baroda and HDFC Bank from www.nseindia.com of last 11 years has
been summarized as follows. You are required to analyze the data
using appropriate statistical tools,
interpret the results and provide necessary advice to the investors
as research analyst.
Sr.No Date Symbol
Close
Price Symbol Sr.No Date
Close
Price
1 1-Apr-97 BANKBARODA 56.75 HDFCBANK 1 1-Apr-97 46.45
2 1-Apr-98 BANKBARODA 108.35 HDFCBANK 2 1-Apr-98 72.8
3 1-Apr-99 BANKBARODA 45 HDFCBANK 3 1-Apr-99 67.6
4 3-Apr-00 BANKBARODA 47.4 HDFCBANK 4 3-Apr-00 247.15
5 30-Mar-01 BANKBARODA 60.45 HDFCBANK 5 2-Apr-01 223.15
6 1-Apr-02 BANKBARODA 50.45 HDFCBANK 6 1-Apr-02 233.65
7 1-Apr-03 BANKBARODA 86.45 HDFCBANK 7 1-Apr-03 234.3
8 1-Apr-04 BANKBARODA 250.45 HDFCBANK 8 1-Apr-04 384.35
9 1-Apr-05 BANKBARODA 221.85 HDFCBANK 9 1-Apr-05 551.55
10 3-Apr-06 BANKBARODA 232.95 HDFCBANK 10 3-Apr-06 773.85
11 30-Mar-07 BANKBARODA 215.05 HDFCBANK 11 30-Mar-07 954.15
CASE STUDY -1 (20 Marks)
Introduction: XYZ -An
Organizational Perspective
The Pre-OD Scenario: Our Strengths
and Areas of Concern
In
the years 1990-91 XYZ had grown into the largest Indian HARDWARE company with
revenues
of
over Rs. 1100 crores and racing towards achieving its vision of being global
top ten. As pioneers in
the
industry, XYZ’s strengths included on time delivery, premier position in the
industry in terms of
revenues,
focus on training programs, quality initiatives, use of good technical tools
and procedures
and
encouragement of individual excellence in performance.However, XYZ’s was also,
at that point in
time,
grappling with a few areas of concern with regard to its operational paradigm.
Mounting revenue pressures: The pressure to retain its strong
premier position led the organization to
tend
towards short-term revenues, and relatively lesser efforts were being put into
medium and longterm
markets
and activities (such as products and building up knowledge). Though XYZ’s built
relationships
with individual customers, Relationship Managers largely tended to focus on
obtaining
short-term
projects – there was lesser investment on aligning to long-term objectives of
customers. The
approach,
by and large, was of reactive project management and we were yet to espouse the
approach
of
architecting proactive solutions for the customer.
Selectivity
in projects: There
was a tangible tension at,
Questions
1
List the various reasons in Organization xyz , which lead to its development?
2
If the organization had not invested in its employee, would they have
developed?
3
Site few examples of Indian companies, similar to XYZ mentioned above?
4 What
would have been the drawback of the XYZ Company prior to 1991?
Q1)
Write short notes (any two) (10 Marks)
a)
Void Contracts and Void able Contracts
b)
Standard Terms and Freedom of Contract
c)
Banking Law
d)
Negotiable Instruments
Q2)
Explain the procedure of Incorporation of Companies, issuance of
Prospectus and Rising of
Capital? (10 Marks)
Q3)
Explain the law of Contract and discuss the term Offer, Acceptance and
Agreement? (10
Marks)
Q4) Discuss the Fundamental
Rights of the Business? (10 Marks)
is
into manufacturing cars in the small car (800 cc) segment. It was set up 15
years
back and since its establishment it has seen a phenomenal growth in both its
market and profitability.
Its
financial statements are shown in Exhibits 1 and 2 respectively.
The
company enjoys the confidence of its shareholders who have been rewarded with
growing
dividends
year after year. Last year, the company had announced 20 per cent dividend,
which was the
highest
in the automobile sector. The company has never defaulted on its loan payments
and enjoys a
favourable
face with its lenders, which include financial institutions, commercial banks
and debenture
holders.
The
competition in the car industry has increased in the past few years and the
company foresees
further
intensification of competition with the entry of several foreign car
manufactures many of them being
market
leaders in their respective countries. The small car segment especially, will
witness entry of foreign
majors
in the near future, with latest technology being offered to the Indian
customer. The Zip Zap Zoom’s
senior
management realizes the need for large scale investment in up gradation of
technology and
improvement
of manufacturing facilities to pre-empt competition.
Whereas
on the one hand, the competition in the car industry has been intensifying, on
the other
hand,
there has been a slowdown in the Indian economy, which has not only reduced the
demand for cars,
but
has also led to adoption of price cutting strategies by
crore.
Keeping
in mind the looming recession and the uncertainty of the recession behaviour,
Mr.
Arthashastra
feels that the firm should factor a risk of cash inadequacy of around 5 per
cent even in the most
adverse
industry conditions. Thus, the firm should take up only that amount of
additional debt that it can
service
95 per cent of the times, while maintaining cash adequacy.
To
maintain an annual dividend of 10 per cent, an additional Rs. 35 crore has to
be kept aside.
Hence,
the expected available net cash inflow is Rs. 185.27 crore (i.e. Rs. 220.27 –
Rs. 35 crore) Analyse
the
debt capacity of the company.
DETERMINATION OF WORKING CAPTIAL
Introduction
Cooking
LPG Ltd, Gurgaon, is a private sector firm dealing in the bottling and supply
of domestic LPG for
household
consumption since 1995. The firm has a network of distributors in the districts
of Gurgaon and
Faridabad.
The bottling plant of the firm is located on National Highway – 8 (New Delhi –
Jaipur), approx.
12
kms from Gurgaon. The firm has been consistently performing we.” and plans to
expand its market to
include
the whole National Capital Region.
The
production process of the plant consists of receipt of the bulk LPG through
tank trucks, storage
in
tanks, bottling operations and distribution to dealers. During the bottling
process, the cylinders are
subjected
to pressurized filling of LPG followed by quality control and safety checks
such as weight,
leakage
and other defects. The cylinders passing through this process are sealed and
dispatched to dealers
through
trucks. The supply and di
COMPANY PROFILE
ALTANA
Pharma is the pharmaceutical division of ALTANA AG. The company concentrates on
innovative
pharmaceutical
products in therapeutics, imaging (contrast media) and OTC medication.
Therapeutics, the most
important
business area, is based on prescription drugs for gastrointestinal and
respiratory diseases.
INTRODUCTION
A
new method has been developed for diagnosing gastro-oesophageal reflux disease
and assessing treatment
progress.
Until
now, assessing the progress of treatment for Gastro-Oesaphageal Reflux Disease
(GORD) has relied
primarily
on an assessment of oesophageal healing. Documenting GORD therapy success is a
difficult task, as
mucosal
damage does not always correspond with the severity of symptoms.1 In addition,
70% of all patients with
GORD
symptoms have endoscopic-negative GORD.
To
further complicate the GORD picture, Endoscopy-Negative Reflux Disease (ENRD),
Non-Erosive Reflux
Disease
(NERD), functional heartburn or reflux-like dyspepsia is often diagnosed, and
most patients with
heartburn
do not have mucosal breaks. Moreover, diagnostic approaches vary between
primary and secondary
ISSUES TO BE DISCUSSED
1.
Discuss the salient features put up in the case.
2.
Evaluate the new approach based on your understanding of the case.
3. The
case indicates two research studies. Give your insights based on these two
studies.
HOSPITAL ADMINISTRATION
1.
Hospital waste causing environmental pollution and leading
to
negative recycling with serious medical and health
consequences-
Discuss at length.
2.
Keeping the Hospital staff equipped with latest knowledge
in the
new millennium in clinical, technical and managerial
competence
is the need of the hour. Identify some new
methods
to achieve the objective.
3. List
out the various areas of Hospital Administration. Review
them in
your own style.
4. What
do you understand by the term MBO? Apply the
concept
to the Hospitals with appropriate examples.
5. Based
on your study, establish certain Management
techniques
for the administrative Improvement and
Administrative Reforms of
Hospitals.
Case –1 ( 20 Marks)
The
reality of software development is a huge company like Microsoft-it employs
more than
48,000
people- is that a substantial portion of your work involves days of boredom
punctuated by
hours
of tedium. You basically spend your time in an isolated office writing code and
sitting in
meetings
during which you participate in looking for and evaluating hundreds of current
employees
and
potential employees. Microsoft has no problem in finding and retaining software
programmers.
Their
programmers work for very long hours and obsess on the goal of shipping
product.
From
the day new employees begin at Microsoft, they know they are special. New hires
all
have
one thing in common-they are smart. The company prides itself on putting all
recruits through a
grueling
“interviewing loop”, during which they confront a barrage (an overwhelming
number of
questions
or complaints) of brain-teasers by future colleagues to see how well they
think. Only the
best
and the brightest survive to become employees. The company does this because
Microsofties
truly
believe that their company is special. For example, it has high tolerance for
non-conformity,
would
you believe that one software tester comes to work everyday dressed in
extravagant Victorian
outfits?
. But the underlying theme that unites Microsofties is the belief that the firm
has a manifest
destiny
to change the world.
The
least important decision as programmer can have a
Questions
1. If you were the
programmer, would you want to work at Microsoft? Why or Why not?
2. How many activities in
this case can you tie into specific motivation theories? List the
activities; list the
motivation theories, and how they apply.
3. As Microsoft continues
to get larger and its growth rate flattens do you think Management
will have to modify any of
its motivation practices? Elaborate.
3. Can money act as a motivator? Explai
Case –1 ( 20 Marks)
The
reality of software development is a huge company like Microsoft-it employs
more than
48,000
people- is that a substantial portion of your work involves days of boredom
punctuated by
hours
of tedium. You basically spend your time in an isolated office writing code and
sitting in
meetings
during which you participate in looking for and evaluating hundreds of current
employees
and
potential employees. Microsoft has no problem in finding and retaining software
programmers.
Their
programmers work for very long hours and obsess on the goal of shipping
product.
From
the day new employees begin at Microsoft, they know they are special. New hires
all
have
one thing in common-they are smart. The company prides itself on putting all
recruits through a
grueling
“interviewing loop”, during which they confront a barrage (an overwhelming
number of
questions
or complaints) of brain-teasers by future colleagues to see how well they
think. Only the
best
and the brightest survive to become employees. The company does this because
Microsofties
truly
believe that their company is special. For example, it has high tolerance for
non-conformity,
would
you believe that one software tester comes to work everyday dressed in
extravagant Victorian
outfits?
. But the underlying theme that unites Microsofties is the belief that the firm
has a manifest
destiny
to change the world.
The
least important decision as programmer c
Questions
1. If you were the programmer, would you
want to work at Microsoft? Why or Why not?
2. How many activities in this case can
you tie into specific motivation theories? List the
activities;
list the motivation theories, and how they apply.
3. As Microsoft continues to get larger
and its growth rate flattens do you think Management
will
have to modify any of its motivation practices? Elaborate.
4.
Can
money act as a motivator? Explain.
5.
Q.1. Elaborate on the system of HR
Planning. Outline the steps to be undertaken by
6.
organizations to effectively engage in
HR Planning.
7.
Q.2. Discuss the various ways in which
the commitment of errors in performance
8.
appraisal can be minimized.
9.
Q.3. The nature and scope of the Human
Resource Management Systems keeps on
10. evolving with the changes in the external
and internal environments of
11. organizations. Elaborate on the same. {
marks : 20 }
12.
Q.4.
what are some of the traditional and current sources of recruitment u
INTERNATIONAL BUSINESS
PART A —(10
MARKS EACH)
Answer any FIVE questions.
1) What is meant by Technology?
What is its influence on business?
2) What are the functions of WTO?
3) What is international business
environment?
4) How cultural factors do
influences international business?
5) State the importance of business ethics.
MANAGEMENT CONTROL SYSTEM
Attempt all questions.
1.
Describe the need for MIS in a business organization focusing
on
Management Control System. Also explain the important
considerations
in designing Management Information System (M
l S)
for the purpose of Management Control.
(10)
2.
Explain the following ( Any SIX)
(30)
(a)
Management by Objectives (MBO)
(b)
Concept of Six Sigma
(c)
Flexible Budgeting
(d)
Balance Score Card
(e)
Elements of a Control System
(f)
R O I Approach
(g)
Performance Budgettin
SUBJECT:-MARKETING MANAGEMENT
Total Marks—80
Q.1) Define term “Marketing Management”
discuss the elements of Market Environment? (10
Marks)
Q.2) Define the term Product Management?
Explain how New Product Decisions are made? (10
Marks)
Q.3) What is Customer relationship Management
Explain its feature and nature? (10Marks)
Q. 4) Explain the nature and feature of
Marketing research and Information Systems? (10
Marks)
Q.5) What is Market Measurement and
Forecasting? (10 Marks)
Q6) What
is Segmenting and Targeting the Market? (10
Marks)
PRINCIPLES & PRACTICE OF
MANAGEMENT
Page
1 Out of 1
1. a) What are the steps involved in planning?
b) How you make planning effective?
2. What is the difference between a policy and a procedure?
3. Explain the advantages and limitations of planning.
4. Explain the strategic planning in the Indian industry. Which
are the
planning skills required for better business.
5. a) Define a decision making?
b) Explain common difficulties in decision-making.
6. a) Decision-making is a key part of a manager’s activities. –
Elaborate.
b) What are the steps involved in rational decision-making.
7. a) Explain the individual and group decision-making.
b) Describe advantages and disadvantages of group decisions.
8.
a) Draw models of decision-making? b) Explain any two.
SUB: QUANTITATIVE METHODS
N. B.: 1) Answer any Sixteen
1. What is a
linear programming problem? Discuss the scope and role of linear
programming
in solving management problems. Discuss and describe the role
of linear
programming in managerial decision-making bringing out
limitations,
if any.
2. Explain
the concept and computational steps of the simplex method for solving
linear
programming problems. How would you identify whether an optimal
solution to
a problem obtained using simplex algorithm is unique or not?
a) What is
the difference between a feasible solution, a basic feasible
solution,
and an optimal solution of a linear programming problem?
b) What is
the difference between simplex solution procedure for a
`maximization’
and a `minimization’ problem?
c) Using the
concept of net contribution, provide an intuitive explanation
of why the
criterion for optimality for maximization problem is different
from that of
minimization problems.
Outline the
steps involved in the simplex algorithm for solving a linear
programming
maximization problem. Also define the technical terms used
therein.
3. ``Linear programmi
SUB: STRATEGIC MANAGEMENT
N. B.: 1) Answer any Eight
1. Define
strategic intent, vision and mission. Write major components of a
mission
statement. How do you define corporate objectives? Distinguish
between
purpose, mission, long-term objectives and goals.
2. Discuss
the roles of the following in corporate governance.
a) Top
management
b) Audit
Committees
c) Statutory
Auditors
What are the
recent trends in corporate governance?
3. The
organizational resources and behavior exercise a significant
influence on
the environment of an organization. Illustrate how
strengths
and weaknesses create synergistic effects.
4. Define
strategic management and bring out the main elements of
strategic
management. Explain with appropriate diagram the strategic
management
model and its major components.
5. Discuss
the global challenge facing Indian firms. Explain important
techniques for environmental analysis
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REPORTS
PROJECT GUIDANCES,
ASSIGNMENT ANSWERS ETC…
OF
MBA – EMBA-MSW-BBA-BBM-BCOM
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DR PRASANTH MBA PH.D. DME
Mob: +91 9447965521 OR +91 9924764558
Website: www.casestudyandprojectreports.com
BUSINESS
FOUNDATION
Case 1 Marks-16
This
past winter, just days before Ray Goshorn and his wife were leaving for a trip
to Cancun, Mexico, their
beloved
bichon fries, Frosty, had surgery that required serious post-operative care.
That put the Aurora,
Colorado,
couple in a bind: Who would watch their 9-year-old pooch and give him the proper
love and
medical
attention while they were on vacation?
Goshorn
turned to Camp Bow Wow, a Denver doggie day-care company. With a veterinary
technician on
site,
the outfit tended to Frosty’s needs-changing bandages, giving medicine, taking
him in for checkups.
“When we
picked him up, he was running around with all the puppies,” Goshorn says. “It
was an incredibly
comforting
feeling to know that Frosty was OK while we were away, especially in that kind
of emergency
situation.”
Camp Bow
Wow, the nation’s only franchised doggie day-care center, is much like a
children’s nursery
where
working parents drop off their tots. Pet owners leave their canines during the
day or check them in
for
overnight stays. In climate-controlled facilities, they romp with toys, run on
exercise machines, and
swim in
“paw pools.” Overnight campers are given their own beds to curl up on, rather
than kennel-style
cages.
“I wanted to have a comprehensive, safe, fun, place for dogs,” says Heidi
Flammang, Camp Bow
Wow’s founder and CEO.
Questions:-
1. How
would you describe Heidi Flammang’s approach to doing business?
2. In
what ways is Camp Bow Wow’s business model creating more value for dog owners
than its
competitors?
How has Flammang altered her business model over time?
3. In
what ways will Flammang’s business model and her use of franchising affect the
profitability of her
company?
BUSINESS ENVIRONMENT
CASE 1
Q1)
Imagine that you are in-charge of a major chemical plant, manufacturing points.
At present, the
general
awareness about the mandatory requirements for chemical industry is very low.
Even if the
compliance
record is maintained, it is not disclosed to all employees. (25 marks)
In
a recent seminar of the company, many experts from industry associations like
Confederation of
Indian
Industries (CII), conducted the seminar. The dangers of non-compliance of ISO
14001 EMS
certification
and Trade Sanctions, which are likely to increase, were discussed. Even the senior
managers
were involved and a lot of serious discussions took place.
After
a span of one month, the In-charge (i.e. you!) received a call from the top
management, who
want
you to find out more about the ISO Certification. The management, wants to help
you, with the
help
of other employees to list the critical aspects that have potential
environmental impact.
You
may be feeling that you have only some vague ideas about air pollution in paint
industry
and
water pollution, due to paint manufacture. You may also recall the newspaper
clipping on
internationalization
of paint manufacturing practices, which states the following points:
i)
What are the activities that are critical to the company’s environmental
management
certification?
ii)
List the activities which have potential environmental impacts in a pint
industry.
iii)
List the legal requirements.
iv)
Is there a trade related issue involved in this case
v)
Explain, how your company can prepare itself towards certification.
Corporate Information Technology
N.B.: 1)Attempt any sixteen questions
2)All questions carries equal marks.
1. What are
the characteristics of a technologically enabled
organization?
2. How does
an Organization acquire & disseminal
knowledge?
3. Why do
you suppose inquiry – only applications were
developed
instead of fully on lines system?
4. What kind
of technology is least flexible? Most flexible?
5. How does
strategic planning differ between a firm that
offers
services & one that manufacturers a product? Is
there a
difference in the impact of technology on strategy
in any two
types of firms?
6. What kind of business
activities
SUBJECT : CORPORATE I.T. MANAGEMENT
Total Marks : 80
Time : 3 Hours
Note: 1. ALL Questions are
compulsory.
2. ALL Questions carry equal
marks.
3. Use writing material blue
/black pen
4. Draw the sketches and diagram
wherever required.
Q1.
a) Describe various information systems and their evolution, Explain briefly
different types of
databases
and DBMS Languages
b)
What is computer hardware? Explain it and give the evolution of computer
hierarchy.
c)
What are the different types of information systems? Explain each briefly.
Q2)
a) What are difference between system software and application software?
Explain the
function
of
operating system and give their different types
b)
What do you understand by electronic commerce? Give its scope, benefits, and
limitation
c)Describe
various information systems and their evolution, and categorize specific
systems
you
observe.
Q3) a)
Describe the Worl
CORPORATE LAW
N.B.: 1 Attempt any Twelve
Questions
2) Last two Questions are
compulsory
Q.1.
In the following statements only one is correct statement. Explain Briefly?
(5
Marks)
i)
An invitation to negotiate is a good offer.
ii)
A quasi-contract is not a contract at all.
iii)
An agreement to agree is a valid contract.
Q.2.
A ship-owner agreed to carry to cargo of sugar belonging to A from Constanza to
Busrah. He knew
that
there was a sugar market in Busrah and that A was a sugar merchant, but did not
know that he
intended
to sell the cargo, immediately on its arrival. Owning to Shipment’s default,
the voyage was
delayed
and sugar fetched a lower price than it would have done had it arrived on time.
A claimed
compensation
for the full loss suffered by him because of the delay. Give your decision.
Explain
Briefly?
(5 Marks)
FINANCIAL MANAGEMENT
2
N.B.: 1) Attempt any Four
Questions
2) All questions carries equal
marks.
(A). (1).Mr. Nimish holds the
following portfolio. (10 marks)
Share Beta Investment
Alpha 0.9 Rs.12, 00,000
Beta 1.5 Rs. 3, 50,000
Carrot 1.0 Rs. 1, 00,000
What is the expected rate of
return on his portfolio, if the risk rate is 7 per cent and the
expected return on the market
portfolio is 16 per cent?
(A). (2). A share is selling for
Rs.60 on which a dividend of Rs.4 per share is expected at the end
of the year. The expected market
price after dividend declaration is to be Rs.70. Compute the
following: - (10 marks)
(i) The return on investment ® in
shares.
(ii) Dividend yield
(iii) Capital Gain Yield
(B)
DIC Ltd. provides the following
Financial & Cost Accounting
Page
1 Out of 1
1.
Differentiate between idle cost and standard cost?
2.
What is a trial balance? Explain its objective.
3.
Distinguish between Accrual basis of accounting and cash basis of accounting.
4.
Standard costing is a valuable aid to management discuss. State in brief
limitation of
standard
costing?
5.
Define Budgetary Control and explain the pre-requisites for its successful
introduction and
implementation?
6. How
the total cost, variable cost and marginal cost differ
SUBJECT : General Management
Total Marks : 80
N.B. : 1) All questions are
compulsory
2) All questions carry equal
marks.
1.
What is Input & Output model?
2.
Describe some major kinds of strategies/policies & the hierarchy of
strategies?
3.
What do you mean by reengineering organization & Explain key aspects?
4.
What is departmentation & Types of departmentati
SUBJECT : NETWORK MANAGEMENT
Marks : 80
CASE STUDY : 1
The
Engineering Department of 12 persons in a small corporation in on a regular 10
Base T Ethernet
Lan
Hub with 16 ports. The busy group started complaining because of the slow
network
performance.
The network was operating at 50% utilization, whereas 30% utilization is
acceptable. If
you
are the Information Technology Engineer of the corporation and have to resolve
the problem
technically.
Question
:
1)
Describe four choices for resolving the problem maintaining the lan as Ethernet
Lan.
2)
State the advantages of each approach.
3)
State the disadvantages of each approach.
4)
Give reasoning about the choice you would prefer.
Subject: Network Management
MARKS: 80
Section A
1.
(i) List the five key differences between TCP reference model and OSI reference
model. (2)
(ii)
Write the similarities and differences between packet and cell switching. (2)
(iii)
Why is the data link layer in a LAN subdivided into Logical Link Control (LLC)
and Medium Access
Control
(MAC) sub-layers ? (2)
(iv)
List the characteristics of broadband coaxial cable. (2)
(v)
Differentiate between virtual circuit and datagram’s. (2)
(vi)
The maximum payload of TCP segment is 62 1/2,2 1/212 1/2 bytes. Why ? (3)
(vii)
What are sliding window protocols ? Explain one-bit sliding window protocol
with an appropriate
diagram.
(2)
2.
(i) Name all the basic network topologies and describe advantages of each. Draw
proper diagram tor each
topology.
(2)
(ii)
Explain the following terms : (2)
(a)
Bandwidth
(b)
Channel capacity
(c)
Multiplexing
(d)
Quality of Service (QoS)
(e)
Full-Duplex Transmission
(iii)
What is the basic purpose of MAC layer pro
SUBJECT: OPERATIONS MANAGEMENT
COURSE : Total Marks : 80
NB.1)
All questions carry equal marks.
2)
All questions are compulsory.
3}
read questions carefully.
4}
Figures to the right indicate full marks.
Q1)
Explain the concept Six Sigma. Bring out the significance of Six Sigma in
Quality
Management?
(10 Marks)
Q2)
Define Project Management and explain its nature and features? (10 Marks)
Q3)
What is Process Analysis? Explain the steps in Manufacturing Process Selection
and
Design? (10Marks)
Q4)
Enumerate and explain the Theory of Constraints? (10 Marks)
Q5)
Write short notes (any two) (10
Marks)
a)
Inventory Control
b)
Operations Scheduling
c)
Aggregate Sales and Operations Planning
PERSONNAL MANAGEMENT
Page
1 Out of 1
Total Marks : 80
Instructions:
Candidates should read carefully the instructions printed on the question paper
and on
the
cover of the answer book, which is provided for their use.
NB: Answer to each question must
be started on a fresh page.
1.
Psychological test as selection criteria can at best be a support to the
interview process. Please
evaluate.
(15 Marks)
2.
Retention of employees in the organization starts with a structured and
effective induction
program.Please
comment. (15 Marks)
3.
If you have to hire an HR Manager for your firm,what competencies would you
look for?
Please
answer in terms of your understanding of the HR function. (15 Marks)
4.
Designing an attractive motivational strategy is the key to making of a high
performance driven
organization.
(15 Marks)
5.
Briefly explain (Any two):
a)
Different type of employee appraisals and rating
b)
Validity / reliability
c)
Job analysis
d)
Stress interview
QUANTITATIVE METHODS
CASE STUDY: 1
The
bulbs manufactured by a company gave a mean life of 3000 hours with standard
deviation
of 400 hours. If a bulb is selected at random, what is the probability it will
have
a mean life less than 2000 hours?
Question:
1)
Calculate the probability.
2)
In what situation does one need probability theory?
3)
Define the concept of sample space, sample points and events in context of
probability
theory.
4)
What is the difference between objective and subjective probability?
CASE STUDY : 1
The
Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of
chlorinated poly vinyal
chloride
(CPVC) piping and plumbing systems. Mr Sandeep Engineer, its managing director
reported a
strategic
decision of manufacturing and marketing the ‘Blaze master’ fire sprinkler
system under an
agreement
with the $ 4 billion global speciality chemical company, Lubrizol, whose
wholly-owned
subsididary
Noveon Inc makes ‘Blazemaster’ for this purpose, Astral signed a licence
agreement with
Noveon
to manufacturing and market its fire sprinkler system under the brand name of
‘Blazemaster’ which
is
a trade mark of Noveon. The company, in order to strengthen its business plans,
had taken a strategic
decision
to enter into a techno-financial joint venture with speciality process LLC of
USA, which provided if
the
required technical expertise for manufacturing CPVC pipes and fitting for home
and industrial
applications.
Astral was also going for an initial public offering to further its growth
plans.
Q1)
Explain the term strategic decision making?
Q2)
Explain the process of decision making?
Q3)
What is the basic thrust of strategic decision making?
Q4)
Explain in detail the issues in strategic decision making?
CASE STUDY : 2
Assume
these are two management stations – one SNMP based and the other Corba based.
The SNMP
based
manager does poll based fault management of a device by sending SNMP requests
every 2
minutes.
The Corba based NMS fault management is fully push based and the NMS receives a
notification
when there is a fault. The size of the SNMP request and response PDUS is 150
bytes and
the
size of a CORBA notification is about 400 bytes. During 1 hour these are 20
alarms.
Question:
1)
Calculate the bandwidth used in both cases.
2) How
do you differentiate between both the cases?
SUBJECT: QUALITY
MANAGEMENT
(Answer
Any 8)
Note :
Attempt any 8 Questions
Q1)
Describe how the golden rule does or does not influence each of the six
concepts of TQM?
Q2)
What is the best way to improve market share for a product or service?
Q3)
Discuss the advantages of an empowered team?
Q4)
Describe two ways to determine a superior process?
Q5) Why
has e-Commerce grown so quickly?
Q6)
Briefly describe the purpose of an ISO 9000 quality system?
Q7) Why
are the product evaluation standards in the development stage?
Q8)
What is the overall aim of the EMS Standard?
Q9)
Write a warning label or operating instructions for the following products?
(Any 4).
a) Cars
b)
Fireworks
c)
Swimming Pool
d)
Power saw
e)
In-Line Skates
Q10) State various
techniques to sustain continuous improvement?
SUBJECT : QUALITY STANDARDS AND POLICY
Total Marks : 80
.
Q.1)
The mean value of the modulus of rupture of a large number of test specimens of
green Sitka
spruce
has been found to be 5,600 Ib/in2.
a)
If the standard deviation is 840 Ib/in2
& the distribution is approximately
normal, the modulus of
rupture
will fall between 5,000 & 6,200 for what percentage of the specimens?
b)
For what percentage will it be above 4,000?
c)
Below 3,500? (5 Marks)
Q.2)
a) How many different hands of a 13-card might you have out of standard deck of
52 playing
cards?
b)
What is the probability of a 13-card hand containing all four aces?
c)
What is the probability of a 13-card hand without an ace, king, queen, or jack?
d)
What is the probability of a 13-card hand containing one or more aces? (5
Marks)
Q.3)
An acceptance plan calls for the inspection of a sample of 75 articles out of a
lot of 1,500. If there
are
no nonconforming articles in the sample, the lot is accepted; with 7 or more,
it is rejected. If a
lot
5% nonconforming is submitted, what is the probability that it will be
rejected? Solve using the
poisson
distribution as an app (5 Marks)
Q.4)
Random Samples of 100 items are drawn from a continuous process that is known
to produce
20%
nonconforming items. Determine the probability of finding exactly 15
nonconforming items
in
a sample:
a)
Using the exact binomial distribution.
b)
Using the normal approximation to the binomial.
c)
Using the poisson approximation to the binomial.
d)
Comment on the relative accuracy of the approximations.
SUBJECT : SIX SIGMA QUALITY STANDARDS
Total Marks: 80
.
Q.1)
Explain the hyped six sigma? (10 Marks)
Q.2)
Explain the benefits of ultimate Six Sigma. (10 Marks)
Q.3)
Explain hyped Six Sigma weakness area by area. (10 Marks)
Q.4)
Which are the infrastructure to capture maximum customer vality? (10 Marks)
Q.5)
Explain 10 steps process in constructing & Empowerment infrastructure? (10
Marks)
Q.6)
Types of majorment? (10 Marks)
Q.7)
Explain Design Quality Liliability? (10 Marks)
Q.8)
Explain the Escalating important of Supply Chain Management?
SUBJECT : INTERNATIONAL HUMAN
RESOURCE MANAGEMENT
Attempt all questions
All questions carry equal
marks.(10 marks)
1.
What is International human resource management? Explain nature of
international
human resource management.
2.
Explain role of multiculturalism in international human resource management.
3.
Explain significance of HRM in cross-border mergers & acquisitions.
4.
Explain Strategic HRM.
5.
What is staffing of international business?
6.
What is international compensation management
SUB : BUSINESS
MANAGEMENT
N. B. : 1) Attempt any
Four cases
2) All cases carry
equal marks.
No : 1
REMAINS OF A DREAM
This is a tragic story, narrated in first person, of an
entrepreneur who
became bankrupt for no fault of him, without producing anything,
mostly
because of the irresponsible political and government environment.
This case
study, documented by Bibek Debroy and P.D. Kaushik and published
in Business
Today is reproduced here with permission.
In the 1980s, I worked as a chemical analyst for a transnational
in
Germany, but kept thinking about shifting to India.
Opportunity knocked when I saw an advertisement by the Uttar
Pradesh
government inviting NRI professionals to start a chemical unit in
the newly
identified Basti Chemical Industrial Complex. I hail from Lucknow.
Hence, this
was attractive. I inquired from the Indian High Commission and was
told that
there is single window clearance for NRI investors. The brochure
said several
things about the benefits – excise and sales tax holiday for five
years,
uninterrupted power supply, low rate of interest on loans, and
clearance of
application within 30 days.
QUESTIONS
1. Identify and analyse the
environmental factors in this case.
2. Who were all responsible for
this tragic end?
3. It is right on the part of the
government and promotional agencies to
woo entrepreneurs by promising
facilities and incentives which they are not
sure of being able to provide?
4. Should there be legislation to
compensate entrepreneurs for the loss
suffered due to the
irresponsibility of public agencies? What problems
are likely to be olved and created
by such legislation?
5. What are the lessons of this
case for an entrepreneur and government
and
promotional agencies?
SUBJECT : BANKING MANAGEMENT
Total Marks : 80
N.B. : 1) Attempt any Four
cases
2) All cases carries
equal marks.
1) Import Export Business is
enjoying various facilities. Give in brief information about it.
2) What is the role of Reserve
Bank of India in exchange control? Write with special reference to
Import – Export.
3) What do you know about Exim
Bank? How it is encouraging import-export trade?
4) Human Resources with technical
support has changed the Banking scenario. Give your
comments.
5) Development of human resources
is the challenge before banking industry. Express your views
with special reference to India.
6) Customer expectations are very
high in Banking Industry. Give your comments.
7) Pricing strategy is controlled by external
factors as well as RBI. Please define it.
SUBJECT:-BANKING MANAGEMENT
Total Marks—80
Q.1) The exchange rate and forward rate of
rupee against US dollar on 3rd November,
2008 is given below:
(20 marks)
Spot
rate 1 US dollar Rs 45.36
One
month forward 3.72%
Three
months forward 3.27%
Six
months forward 2.76%
Twelve
months forward 2.26%
Calculate
the forward rate, forward premium rate and swap rate from the given data.
Q.2) In May beginning you decide that shares
in X Ltd. will rise over the next month or so. The current price
is Rs
100 and you hope that the shares will be at Rs. 150 by the end of July. Give
your comments if the
Option
is traded and if the option is not traded. Make assumptions.
(
BUSINESS ENVIRONMENT
CASE 1
Q1)
Imagine that you are in-charge of a major chemical plant, manufacturing points.
At present, the
general
awareness about the mandatory requirements for chemical industry is very low.
Even if the
compliance
record is maintained, it is not disclosed to all employees. (25 marks)
In
a recent seminar of the company, many experts from industry associations like
Confederation of
Indian
Industries (CII), conducted the seminar. The dangers of non-compliance of ISO
14001 EMS
certification
and Trade Sanctions, which are likely to increase, were discussed. Even the
senior
managers
were involved and a lot of serious discussions took place.
After
a span of one month, the In-charge (i.e. you!) received a call from the top
management, who
want
you to find out more about the ISO Certification. The management, wants to help
you, with the
help
of other employees to list the critical aspects that have potential
environmental impact.
You
may be feeling that you have only some vague ideas about air pollution in paint
industry
and
water pollution, due to paint manufacture. You may also recall the newspaper
clipping on
internationalization
of paint manufacturing practices, which states the following points:
i)
What are the activities that are critical to the company’s environmental
management
certification?
ii)
List the activities which have potential environmental impacts in a pint
industry.
iii)
List the legal requirements.
iv)
Is there a trade related issue involved in this case
v)
Explain, how your company can prepare itself towards certification.
INTERNATIONAL
MARKETING MANAGEMENT
Total Marks : 80
N.B.1)Attempt any eight
questions.
2)All questions carry equal
marks.(10 each)
1. What are the advantages of
International Marketing?
2. Write a detailed note on
International market selection.
3. Explain in detail the
environment of International business.
4. Explain scope of international
marketing research?
5. What are different trade
theories? Explain in detail.
6.”Understanding consumer behaviour helps in
International Marketing”.
INTERNATIONAL
MARKETING
ATTEMPT ALL
QUESTIONS
1. How does a company decide whether it should enter international
markets
or not? Is it always beneficial to enter foreign markets? Can
companies shun
international markets and still survive? (10 Marks)
2. What are the most critical factors that determine success in global
markets?
Explain those taking suitable examples.
(10 Marks
MANAGEMENT
CONTROL SYSTEM
CASE
STUDY : 1
Traditional
Forecasting
Many
organizations seek to mitigate some of the traditional budgeting problems noted
above by
implementing
some form of forecasting. This allows managers to update budgeted numbers with
actual
results
for the periods that have already occurred. The forecasts are used to predict
what will happen in
the
future, often seeking to confirm whether predetermined annual targets will
still be met.
While
financial managers think of forecasting in terms of periodic forecasts,
operating managers are
constantly
adjusting plans, including sales estimates, which are converted to operating
plans for
production
and inventory control levels. Most of these planning efforts are conducted in
numerous
discrete
systems supporting different functional areas. A great deal of effort is
required to integrate and
reconcile
these different views of the future.
Financial
forecasts are performed on a preset schedule, typically quarterly or monthly.
According
to David Axson, author of "Best Practices in Planning and Management Reporting"
4. Axson
explains
that these process cycle times are extended due to:
„h
The difficulty in getting timely information;
„h
The high level of details required taking significant time to forecast each
item; and
„h
The fact that much of this data is developed in a series of disconnected
spreadsheets making
integration
a time-consuming process.
They
ignore the fact that targets were set based on various assumptions. What
happens when the annual
targets
are held but their underlying basis proves incorrect? The great quality guru W.
Edwards Deming
noted
that "if you pay people to hit targets, they often will, even if it
destroys your company."
Q1)
Explain the process of cycle times given by David Axson.
SUBJECT : MARKETING MANAGEMENT
COURSE : Total Marks : 80
N.B.
: 1) There are questions in paper.
2)
All Questions are compulsory
A)
Discuss Various Marketing Research Instruments .Give suitable examples (one
example
/instrument)?
(10 Marks)
B)
Describe following in context of new product development (NPD)? (10 Marks)
1.
The new product development decision process
2.
Risk factors hindering new product development
C)
Illustrate the marketing mix for any
two of the following? (15 Marks)
1.
Cafe Coffee Day
2.
Dr. Batra’s clinic
3.
Lux Soap
4.
HP( Hewlett Packard)
D) Illustrate with examples, the
differences between Product marketing &
Services
marketing? (10 Marks)
E)
Illustrate with examples, the methods/ways of evaluating advertising
effectiveness? (10
Marks)
SUBJECT:-MARKETING MANAGEMENT
Total Marks—80
Q.1) Define term “Marketing Management”
discuss the elements of Market Environment? (10
Marks)
Q.2) Define the term Product Management?
Explain how New Product Decisions are made? (10
Marks)
Q.3) What is Customer relationship
Management Explain its feature and nature? (10Marks)
Q. 4) Explain the nature and feature of
Marketing research and Information Systems? (10
Marks)
Q.5) What
is Market Measurement and Forecasting
SUBJECT:-CORPORATE
LAW
Total Marks—80
1)
All questions carry equal marks.
2)
All questions are compulsory
Q1)
Write short notes (any two) (10 Marks)
a)
Void Contracts and Void able Contracts
b)
Standard Terms and Freedom of Contract
c)
Banking Law
d)
Negotiable Instruments
Q2)
Explain the procedure of Incorporation of Companies, issuance of
Prospectus and Rising of
Capital? (10 Marks)
Q3)
Explain the law of Contract and discuss the term Offer, Acceptance and
Agreement? (10
Marks)
Q4) Discuss the Fundamental
Rights of the Business? (10 Marks)
SUBJECT: OPERATION
MANAGEMENT
CASE STUDY : 1
Ram
Dubey recently purchased a chain of dry cleaners in North Uttar Pradesh.
Although the
business
is making a modest profit now, Ram suspects that if he invests in a new press,
he
could
recognize a substantial increase in profits. The new press costs $ 15,400 to purchase
and
install and can press 40 shirts an hour or 320 per day. Ram estimates that with
the new
press,
it will cost $ 0.25 to launder and press each shirt, customers are charged $
1.10 per shirt.
Q1) How
many shirts will Ram have to press to break even?
Q2) So
far Ram’s workload has varied from 50 to 200 shirts a day. How long would it
take to
break
even on the new press at the low demand estimate? At the high demand estimate?
Q3) If
Ram cuts his price to $ 0.99 a shirt, he expects to be able to stabilize his
customer base
at 250
shirts per day. How long would it take to break even at the reduced price of $
0.99?
Q4) Should Ram cut his
price and buy the new press?
SUB: OPERATION MANAGEMENT
N.B.: 1) Attempt any Eight Questions
2) All questions carries equal marks.
1. How would operations strategy
for a service industry be different if any from that
for a manufacturing industry?
(It’s an example & explains)
2. Consider the following two
mutually exclusive projects. The net cash flows are
given below:
YEAR NET CASH FLOWS FROM
PROJECT A
NET CASH FLOWS
FROM PROJECT B
0 - Rs. 1,00,000 - Rs. 1,00,000/-
1 + Rs. 30,000 + Rs. 15,000/-
2 + Rs. 35,000 + Rs. 17,500/-
3 + Rs. 40,000 + Rs. 20,000/-
4 + Rs. 45,000 + Rs. 22,500/-
5 + Rs. 25,000/-
6 + Rs. 27,500/-
7 + Rs. 30,000/-
8 + Rs. 32,500/-
If the desired rate of return is
10% which project should be chosen?
3. What are the levels of
aggregation in forecasting for a manufacturing
organization?
How should this hierarchy of forecasts be linked and used?
QUANTITATIVE
METHODS
CASE
STUDY: 1
The
bulbs manufactured by a company gave a mean life of 3000 hours with standard
deviation
of 400 hours. If a bulb is selected at random, what is the probability it will
have
a mean life less than 2000 hours?
Question:
1)
Calculate the probability.
2)
In what situation does one need probability theory?
3)
Define the concept of sample space, sample points and events in context of
probability
theory.
4)
What is the difference between objective and subjective probability?
SUB: SHIPPING MANAGEMENT
Marks : 80
1) what are
quality Management Systems? (Marks 10)
2) Explain
Impact of Competition on rates? (Marks 10)
3) Describe
the complete structure of shipping Operations? (Marks 10)
4) Explain
the following in brief? (Marks 10)
a) Bulk Cargo
market.
b) Iron Ore
trade.
c) Coal
trade.
d) Grain
Trade.
e) Shipping
Demand Forecast.
f)
Operating Cost.
g) Ship
Market.
h) Freight
Market.
5) Explain
Financial Management with the help of the following points. (Marks 20)
a) Debt
Equity Mix and Dividend.
b) Treasury
Function.
c) Funds
from international sources.
d) Trading
activities.
e) Shipping
Business.
f) Buying and selling of ships.
Subject : SHIPPING MANAGEMENT
MARKS: 80
Q1)
Describe the Sustainable transport Mode? (Marks 3)
Q2)
Explain the Following? (Marks 3)
a)
Second line of Defance?
b)
Changing Technology
c)
Shipping Weakness and threats
d)
Ship disposal
e)
Cargoes
Q3)
What are shipping Strengths and opportunities? (Marks 3)
Q4)
Who are the actors in shipping? (Marks 3)
Q5) Case – 1 (Marks 15)
Today
shipping has become more globalize than the air line industry perceptions have
changed nations and
companies
are willing to use ships that fly any flag provides they offer competitive
freights to move
cargo/people
safely and effectively from point A To B national strategic interest has also
receded since the
advent
of flag of convenience ships. For ship owners and operators of flag of
convenience, their interest now
loess
in operating efficiency and maximizing profits recent examples of this
phenomenon are Falklands, Iran
/ Iraq wars and the invasion of kauit
in all these cases the limitations of these ships under their own flag did
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REPORTS
PROJECT GUIDANCES,
ASSIGNMENT ANSWERS ETC…
OF
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BUSINESS MANAGEMENT
N. B. : 1) Attempt any Four cases
2) All cases carry equal marks.
No : 1
REMAINS OF A DREAM
This
is a tragic story, narrated in first person, of an entrepreneur who
became
bankrupt for no fault of him, without producing anything, mostly
because
of the irresponsible political and government environment. This case
study,
documented by Bibek Debroy and P.D. Kaushik and published in Business
Today
is reproduced here with permission.
In
the 1980s, I worked as a chemical analyst for a transnational in
Germany,
but kept thinking about shifting to India.
Opportunity
knocked when I saw an advertisement by the Uttar Pradesh
government
inviting NRI professionals to start a chemical unit in the newly
identified
Basti Chemical Industrial Complex. I hail from Lucknow. Hence, this
was
attractive. I inquired from the Indian High Commission and was told that
there
is single window clearance for NRI investors. The brochure said several
QUESTIONS
1. Identify and analyse the
environmental factors in this case.
2. Who were all responsible for
this tragic end?
3. It is right on the part of the
government and promotional agencies to
woo entrepreneurs by promising
facilities and incentives which they are not
sure of being able to provide?
4. Should there be legislation to
compensate entrepreneurs for the loss
suffered due to the
irresponsibility of public agencies? What problems
are likely to be olved and created
by such legislation?
5. What are the lessons of this
case for an entrepreneur and government
and
promotional agencies?
CASE STUDY : 2
The
essence of vision is a forward-looking view of what an organization wishes to
become, mission is what
an
organization is and why it exists.
Several
years ago, Peter F Drucker raised important philosophical questions related to
business what is our
business?
What will it be? What it should be? These three questions though simply worded
are in reality,
the
most fundamental questions that any organization can put it itself. The answers
are based on an analysis
of
the underlying need of the society that any organization strives to fulfill.
The satisfaction of that need is
them,
the business of the organization.
Q1)
Define vision? And explain the benefits of a vision?
Q2)
What do you mean by mission?
Q3)
How are Mission statements formulated and communicated?
Q4)
Explain in detail the characteristics of a Mission statement?
GENERAL MANAGEMENT
Total Marks : 80
CASE-1 : ATTEMPT
ANY 4 CASES, EQUAL MARKS PER CASE (20 Marks)
Case
on Discomfort in a factory and Management Decision Making
Mohan
remembered the call from the head office as he puts down the telephone receiver.
His boss
from
head office he said, "I just read your analysis and I want you to go down
to our plant in Kollakal
near
Mysore right away. You know we cannot afford this plant any more - the costs
are just too high.
So
go down there, check out what would be our operational costs would be if we
move, and report
back
to me in a week."
Mohan
knew the challenge quite well as the branch manager of the Good will Specialty
Products. His
company
is into manufacturing of special apparel for injured and people with other
medical conditions.
He
needs to deal with high-cost labor in a remote village not so sophisticated
plant, unionized
manufacturing
plant. Although he had done the analysis there were 480 people who made a
living at
this
facility and if it is closed most of them will find it very difficult to get
another job in the small
town
consisting of about 10 000 people.
Instead
of the Rs.20/- per hour paid to the Kollakal workers the wages paid to the
migrant workers near
Aurangabad
will be much cheaper Rs.7/- hour working in sub human conditions. This provides
a
saving
of 15 lakhs to the company for a year, which, can now be used to meet the costs
for training,
transportation
and other matters.
After
two days of talking with Migrant workers association a
Questions :
1.
Assume you want to lead the change to save the Kollkal plant. Describe how you
would proceed?
2.
What is the primary type of change needed - technology, product, structure or
people/culture?
3.
What techniques would you use to overcome union resistance and implement
change?
OPERATION MANAGEMENT
N.B.: 1) Attempt any Eight Questions
2) All questions carries equal marks.
1. How would operations strategy
for a service industry be different if any from that
for a manufacturing industry?
(It’s an example & explains)
2. Consider the following two
mutually exclusive projects. The net cash flows are
given below:
YEAR NET CASH FLOWS FROM
PROJECT A
NET CASH FLOWS
FROM PROJECT B
0 - Rs. 1,00,000 - Rs. 1,00,000/-
1 + Rs. 30,000 + Rs. 15,000/-
2 + Rs. 35,000 + Rs. 17,500/-
3 + Rs. 40,000 + Rs. 20,000/-
4 + Rs. 45,000 + Rs. 22,500/-
5 + Rs. 25,000/-
6 + Rs. 27,500/-
7 + Rs. 30,000/-
8 + Rs. 32,500/-
If the desired rate of return is
10% which project should be chosen?
3. What are the levels of
aggregation in forecasting for a manufacturing
organization?
How should this hierarchy of forecasts be linked and used?
OPERATIONS MANAGEMENT
Total Marks : 80
CASE-1 (16 Marks)
Bloomsday
Outfitters produces T-shirts for road races. They need to acquire some new
stamping
machines
to produce 30,000 good T-shirts per month. Their plant operates 200 hours per
month, but
the
new machines will be used for T-shirts only 60 percent of the time and the
output usually includes
5
percent that are "seconds" and unusable. The stamping operation takes
1 minute per T-shirt, and the
stamping
machines are expected to have 90 percent efficiency considering adjustments,
changeover of
patterns,
and unavoidable downtime. How many stamping machines are required?
CASE-2 (16 Marks)
In
the table given below the Distribution Manager is expected to service these DCs
as per the demands
placed.
If the actual sales after completing week one is as follows, what would be the
quantities that
would
need amendment as far as Distribution Manager is concerned to service for week
two and
onwards?
After
week one the actual sales to Forecasted sales for week one ratio is as under:
Mumbai did 80 % of
forecast
, Lucknow did 75 % of forecast Kolkata did 60 % of week one forecast Chennai
did 125 % of
forecast
and Delhi did 150 % of week one forecast
Subject:
Logistics Management
Total marks 80
Case 1 (10
Marks)
M/s Britecolor Paints Ltd. (BPL)
is a manufacturer of decorative paints for households commercial
premises and industrial
application.
(a) M/s. BPL had embarked on a
policy of satisfying every possible customer in respect of shades,
delivery and durability. Thus it
went ahead and created twenty-five depots, one almost in every major
city. The manufacturing base
however, was maintained at Pune. The factory received information in
connection with stocks from
depots J once in a week and there was no inter-communication between
depots. Since they were in a
competitive market, price was predetermined, i.e. the manufacturer had no
liberty to price the product as
per one’s own choice.
(b) In their effort to satisfy
the customer, M/s BPL manufactured every possible shade by combining
various primary shades and would
await the prospective customer to carry out the purchase. It ensured
that these shades were available
at
each and every depot even at the
cost of transportation incurred in sending goods in less than full
truckload lots. This certainly
provided a very high service level and customers who could get the shade as
per their desire, were fully
satisfied.
(c) While on one hand M/s BPL
had a population of very satisfied customers, they had almost 50% of
their total domestic sales lying as finish Goods
inventory at various depots, on the other hand.
Qeustions
If you are appointed as the
logistics consultant, then advise M/s BPL in respect of ‘
(a) How to achieve economy in
transportation, by maintaining almost same service level?
(b) Demand Forecasting technique
to take care of seasonality, reduction in inventory.
(c) Information technology to
substitute maintenance of high inventory without affecting customer
service level.
(d) Connectivity between factory and depots (networking
Diagram)
SUBJECT :
EFFECTIVE H.R TRAINING
& DEV
STRATEGY
COURSE : ADHRM
Total Marks : 80
INSTRUCTIONS :
1) Answers must be written in
legible handwriting without using abbreviations or SMS
language.
2) Figures to the right indicate
the marks assigned to each question.
4) All Questions are compulsory.
5) Read the cases carefully and
then attempt answers.
CASE – 1 (20 Marks)
Rajiv Grover clutched his
forehead and groaned. A combination of embarrassment and guilt had
worked its way to a stiff neck
and a dull pain at the base of his skull. He had complicated his
condition with quick remedies :
an aspirin, neck exercises and a cup of black coffee. Feeling woozy,
he stepped out of the taxi
warily, hoping the scene, which he had been witness to a little while ago,
and which triggered off his
condition, had dissipated. It had. The six consultants, who only 45
minutes ago had flung angry words
around, had withdrawn exhausted, into their cubicles. A strange
calm pervaded the halls of
Personnel Consulting Group Ltd (PCGL), punctuated only by keyboard
clicks and the drone of the
printer.
Rajiv declared it was time to get
help. He called Rajnish Dogra, a friend of long standing and
an HR Consultant, and said, “We
have to talk”. Rajiv was a senior manager at PCGL, a fast growing
consultancy firm in New Delhi.
Rajiv, who had been among those who had established PSG in 1988,
looked after human relations,
recruitment, training, quality control, and client planning and
management. Rajiv was not
qualified HR person – he had worked for 15 years selling soaps and
detergents, training sales staff
and writing manuals. He chose this role until PSG had found its
foothold in the ruthlessly competitive industry
Question
:
Having
read the case above, advice the company as a Training Consultant.
SUBJECT: FINANCIAL MANAGEMENT
Total Marks: 80
N.B.
: 1) All questions are compulsory
2)
All questions carry equal marks.
Q1)
ABC Ltd. Produces room coolers. The company is considering whether it should
continue to
manufacture
air circulating fans itself or purchase them from outside. Its annual
requirement is
25000
units. An outsider vendor is prepared to supply fans for Rs 285 each. In
addition, ABC Ltd
will
have to incur costs of Rs 1.50 per unit for freight and Rs 10,000 per year for
quality inspection,
storing
etc of the product.
In
the most recent year ABC Ltd. Produced 25000 fans at the following total cost :
Material
Rs. 50,00,000
Labour
Rs. 20,00,000
Supervision
& other indirect labour Rs. 2,00,000
Power
and Light Rs. 50,000
Depreciation
Rs. 20,000
Factory
Rent Rs. 5,000
Supplies
Rs. 75,000
Power
and light includes Rs 20,000 for general heating and lighting, which is an
allocation based on
the
light points. Indirect labour is attributed mainly to the manufacturing of
fans. About 75% of it
can
be dispensed with along with direct labour if manufacturing is discontinued.
However, the
supervisor
who receives annual salary of Rs 75,000 will have to be retained. The machines
used for
manufacturing
fans which have a book value of Rs 3,00,000 can be sold for Rs 1,25,000 and the
amount
realized can be invested at 15% return. Factory rent is allocated on the basis
of area, and the
company
is not able to see an alternative use for the space which would be released.
Should ABC
Ltd.
Manufacture the fans or buy them?
SUB
: HUMAN RESOURCE MANAGEMENT
Course: ADHRM Total
marks: 80
Instructions:
1. Answers must be
written in legible handwriting without using abbreviations or SMS
language.
2. Clarity of thought
and expression is expected from the examinee
3. Figures to the
right indicate the marks assigned to each case study.
4. All questions
carry equal marks
5. Read the case
studies carefully and then attempt the questions.
CASE
–1 (20 Marks)
“I don’t want to hear
your excuses. Just get those planes in the air,” john Vaz was screaming at his
gate manager. As head
of American Airlines’ operations at the Mexico City airport, Vaz has been
consistently
frustrated by the attitude displayed by his native employees. Transferred from
Dallas to
Mexico City only
three months ago, Vaz was having difficulty adjusting to Mexican style of work.
“Am I critical of
these people? You bet I am! They don’t listen when I talk. They think things
are just
fine and fight every
change I suggest. And they have no appreciation for the importance of keeping
on schedule.”
If Vaz is critical of
his Mexico City staff, it’s mutual. They universally dislike him.
Here’s a few
anonymous comments made about heir boss: “He’s totally insensitive to our
needs.”
“He thinks if he
yells and screams that things will improve. We don’t see it that way.” “I’ve
been
working here for four
years. Before he came here, this was a good place to work. Not anymore. I’m
constantly in fear of
being chewed out. I feel stress all the time, even at home. My husband has
started commenting on
it a lot.”
Vaz was brought in
specifically to tighten up the Mexico City operation. High on his list of goals
is
improving American’s
on-time record in Mexico City, increasing productivity, and improving
customer service.
When Vaz was asked if he thought he had any problems with his staff, he
replied,
“Yep. We just can’t
seem to communicate.”
Questions:-
1. Does John Vaz have
a communication problem? Explain.
2. What suggestions,
if any, would you make to John to help him improve his managerial
effectiveness?
3. Ineffective
communication is the fault of the sender. Do You agree or disagree? Discuss.
4. What can you do to
improve the likelihood that you r communication will be received and
understood as you intend.
SUBJECT:
INDUSTRIAL RELATIONS & LABOUR LAW
(Marks 80)
CASE 1 : (30
Marks)
Trade Unions in
the TNC Supply Chain and their relationship with the CSR
movement
Chinese enterprises are
essentially passive players at the sharp end of CSR in China. They are in a
position of having to juggle
between the different factors governing the development of industrial
relations in China, including
trade union reform. In this often tense dynamic, CSR is seen as an
external factor and trade unions
an internal factor. These two factors have an impact on each other.
As part of the research for this
case study, the research team (RT) ‘shadowed’ a CSR audit. The
factory had come under very heavy
CSR pressure in 2004. Altogether, the RT carried out two
investigations: in March (see
earlier printed report) and August 2006
Initial conclusions:
1) That factories undergoing CSR
audits have better working conditions than those that don’t.
2) There is no evidence to
suggest that trade unions have an impact on wage levels at enterprise level.
However, factories subject to CSR
pressure are generally large workplaces and this was perhaps a
factor in improving labour
conditions. Moreover, CSR-targeted factories are prone to data distortion
due to ‘training of workers’ answers’ in interview
and double or even triple accounting.
Questions :
1. What is the experience of
China about Trade Union in the above mentioned case?
2. How Trade Union resolved the
dispute? By confrontation or by negotiations?
3. What is the general impression
about the Trade Union movement with reference to this case?
4. Give your comments and opinion
Sub:-MANAGERIAL
ECONOMICS
(Any
8)
Q1)
Distinguish between Economic Profit versus Accounting Profit?
Q2)
Explain the term ‘Market’?
Q3)
Regression analysis is often referred to as least squares regressions. Why is
this
name
appropriate?
Q4)
Explain the factors which affecting price elasticity of demand?
Q5)
When a manager is using a technically efficient input combination, the firm is
also
producing
in an economically efficient manner. Evaluate this statement.
Q6)
Economists frequently say that the firm plans in the long run and operates in
the
short
run. Explain.
Q7)
Explain why input barriers to entry have probably declined in importance with
the
recent
expansion of International markets?
Q8)
Explain why the manager of profit maximizing monopoly
SUBJECT:
ORGANIZATIONAL BEHAVIOR
&
BUSINESS COMMUNICATION
COURSE
: ADHRM Total Marks : 80
INSTRUCTIONS
:
1)
Answers must be written in legible handwriting without using abbreviations or
SMS
language.
2)
Figures to the right indicate the marks assigned to each case study.
3)
Clarity of thought and expression is expected from the examinee.
4)
All Questions are compulsory.
5)
Read the case studies carefully and then write the answers.
CASE
– 1 (20 Marks)
Raj
Thapar, Karan Singhania and Aditya Mehta were bucking the trend during the 2001
recession.
While their counterparts were aggressively laying off workers, these CEOs were
holding
the
line against layoffs.
Raj
Thapar is CEO at Airbus. His company, along with Boeing, dominate the market
for
commercial
aircraft. But while Boeing announced layoffs of upto 30,000 workers following
the
terror
attacks of September 11, 2001, Thapar said he won’t be firing anybody. Said an
Airbus
executive,
“This is a bet that life will resume. There’s more uncertainty now, but we
decided to be
optimistic.
This thing will turn around and you can’t risk losing skilled people when the
upturn
comes.”
Karan
Singhania is CEO at North-Western Mutual, the largest seller of individual life
insurance
in the United States. Singhania is no “Mr Nice Guy”. Every year his firm fires
the lowest
four
percent of its 4,100 employees — those with the poorest performance. But it is
very loyal to its
good
ones. Singhania is committed to a no-layoff policy. Why? Employee loyalty says
Singhania?
He
believes employee loyalty helps in customer loyalty. And he may be right since
Northwestern
loses
only about half as many customers as the industry average. Singhania argues
that his Firm’s
higher
customer retention rate allows Northwestern to have more money to invest
longer, while
spending
less to replace defectors. The company can then pass the savings back to
customers by
lowering
prices on policies.
AN
ISO 9001 : 2000 CERTIFIED INTERNATIONAL B-SCHOOL
Page
1 Out of 1
Our
final CEO, Aditya Mehta, heads up Enterprise Rent-a-Car. Mehta proudly says
that his
company
has never had a layoff. This may be one reason why Enterprise is now America’s
largest
rental
car company.
In
a down economy, these CEOs were running against the tide when the economy began
to
slow,
most corporate leaders’ first reaction was to cut the size of their workforce.
In 2001, alone
companies
let more than one million workers go. Why? It immediately cuts operating
expenses. For
public
companies, it sends a message to stock investors and analysts that management
is serious
about
maintaining profits and reducing losses. A week after Boeing announced that it
was laying off
20
per cent of its workforce, its stock jumped 10 per cent.
Questions
:
1)
What are the arguments for and against layoffs in hard times?
2)
How have the three executives in this case shown leadership?
3)
Explain the difference between management and leadership. Discuss why
conceptual
leadership
skills become more important, and technical skills less important, at higher
level
organizational
levels
Subject
: PORTFOLIO MANAGEMENT
(Answer
Any 8)
Q1)
What qualities are required for successful investing?
Q2)
What are the major types of real assets? What are the pros and cons of
investing in real
asset?
Q3)
What is book building?
Q4)
What are the key differences between traditional finance and behavioural
finance?
Q5)
Discuss the following.
a)
Demand side policies.
b)
Supply side policies.
Q6)
What are the differences between technical analysis and fundamental analysis?
Q7)
What are the key differences between closed-ended and open ended schemes?
Q8)
What should you bear in mind while investing in paintings and antiques?
Q9)
Spell out the key steps involved in portfolio management?
SUB: SAP CONSULTANCY
1.
What are the differences between system fresh and client fresh?
2.
What is the difference Between Role and Profile?
3.
What is the process of dialog program from first to last?
4.
How can one use Bar codes in Sap-script?
5.
Answer the following set of questions
a)
What is MANUE field in NAST table?
b)
What is its purpose?
c)
What for it is used in SAP Script?
d)
How can we use that field in our own driver program?
e)
Where Standard Driver programs reside?
f)
What is the t code & path for finding the standard driver programs
SUBJECT : SCHOOL MANAGEMENT
COURSE : Total Marks :
EDUCATIONAL MANAGEMENT
CASE STUDY : 1
Management
is an universal phenomenon. All organizations – business, political,
cultural
or social are involved in management because it is the management which helps
and
directs the various efforts towards a definite purpose.
The
phrase ‘Management is what managers do’ occurs widely, suggesting the
difficulty
of
defining management, the shifting nature of definitions, and the connection of
managerial
practices with the existence of a managerial cadre or class.
Question :
1)
Explain the characteristics of management in terms of science?
2)
Discuss the term Management as an art?
3)
Discuss the term Management as profession?
4)
Explain the three aspects of a process management?
SUBJECT: FASHION MANAGEMENT
Total Marks : 80
Instructions
1) All Questions are compulsory.
2) Figures to the right indicate full
marks.
Q.1) Explain the feature and Nature of the
apparel Manufacturer? (12 Marks)
Q.2) What does a Designer does in the
Process of the Business Design? (12 Marks)
Q.3) List out the Sources of Inspiration to
the Designer? (12 Marks)
Q.4) Explain the Process of Designing a
Successful Garment? (12 Marks)
Q.5) Discuss in the brief the Different
kinds if trims and their uses? (12 Marks)
Q.6) Write Short Notes (Any Four) (20 Marks)
(a) Fabricating Line
(b) Specialty Design – Children Wear
(c) Specialty Design – Men’s Wear
(d) Apparels – Tops and Coats
(e) Apparels – Skirts and Dresses
(f) Apparels
– Sports Wear and Pants
PACKAGING MANAGEMENT
Attempt any four cases
All cases carries
equal marks
Case No 1 Stretchable
Tape
3Mâ€TMs Scotch Brand TM
Stretchable Tape (ST) is a 4 or 6 mil Linear Low
Density Polyethylene (LLDPE) backing with a solvent less adhesive.
ST is a load
stabilization product which can provide reductions in raw
materials and waste
disposal costs while maintaining a stable, breathable load. ST
utilizes 3Mâ€TM5
patented Stretch Release adhesive technology which will not damage
high intensity
graphic boxes.
3Mâ€TMs Scotch Brand TM
Stretchable Tape was tested and proven to conform, by
an
Independent Testing Facility, to ASTM D4 169--Standard Practice
for Performance
Testing of Shipping Containers and Systems.
Background
A meat packing house was packing 48 to 50 lb. of hams into a 10” high
box. These
boxes were interlock stacked 7 layers high on a 40” x 48” pallet.
They were using
stretch film and corner boards to stabilize the load for transport
to an off site blast
freezer. At the blast freezer the stretch film and corner boards
were removed to
improve cold air flow to the hams and reduce freezing time. After
the blast freezer,
the pallet was rewrapped with stretch film and corner boards and
sent to distribution
warehousing.
The reason the meat packer is investigating ST is to reduce raw
material cost,
application cost, and waste disposal cost.
AN ISO 9001 : 2000 CERTIFIED INTERNATIONAL B-SCHOOL
Waste and Cost Savings
3M†TMs Stretchable Tape (ST), #8886,
was used to stabilize the pallet loads of
hams after final packaging. Because ST allowed air flow through
the pallet load, it
is not required to be removed during the blast freezer process.
The average amount
of stretch film per pallet load was 15.7 oz. Because each pallet was
wrapped twice,
the total amount of stretch film used was 31.4 oz. The same pallet
configuration
needed only an average of 3.3 oz. of ST for the entire freezing
and shipping process
This was a reduction of 28.1 oz. of LLDPE that requires disposal.
In addition the
raw material cost savings for the customer was 42.5 percent per
pallet load. By
using ST, additional savings in labor were realized by elimination
of the second
application of stretch film.
Issues to be analysed
1. Facts of the case.
2. Discuss how proper packaging leads to Waste cutting and Cost
Saving.
Textile management.
Q1)
Give a brief on History of clothing and textiles . With the help of following
Examples ?
a)
Prehistoric development.
b)
Industrial revolution.
Q2)
Write short not on the History of fashion design. Covering the following topics
?
a)
Couture beginnings.
b)
Early twentieth century.
c)
Between the Wars .
d)
Mid-twentieth century.
e)
Late twentieth century.
f)
History of Weste
SUBJECT:- WARE HOUSE MANAGEMENT
MARKS :80
Q.1}
If you are in charge of an warehousing department what steps you will take to
understand, its
basic
and formulate and structure? (10 Marks)
Q.2}
“Haphazard’ inventory management is great cost. How will you take care of:- (10
Marks)
(i)
FMCG Goods
(ii)
Perishable Goods
(iii)
White Goods
Q.3}
As an auditor what will recommend for:- (10 Marks)
(i)
Unaccounted good
(ii)
In process losses
Q.4}
Enumerate five major steps to put Management Control System for:- (10 Marks)
(i)
In flow material
(ii)
Scrap Materials
(iii)
Issue and receipt of material
SUBJECT : GLOBAL BUSINESS ENVIRONMENT
COURSE : Total Marks : 80
Attempt
any 8 question (10 marks each)
1)
What are the elements of business environment?
2)
Discuss and comment on the Industrial policy Resolution 1948.
3)
Write a brief note on M.R.T.P Act.
4)
What are the social responsibilities of business towards the community?
5)
Point out the basic objectives of Investment.
6)
Briefly state the guidelines of SEBI for the 'Rights Issue".
7)
Enumerate the problems faced by small scale units.
8)
Write short notes on MNCs.
9)
Discuss the social environment of business.
10)
Critically analyse the industrial licensing policy of India.
11)
What
INTERNATIONAL BUSINESS
COURSE : Total Marks : 80
N.B. : 1) All
questions carry equal marks.
2) All questions are compulsory.
Q1) What is the Nature of international
Business? (10 Marks)
Q2) Define a business environments.
Evaluate critically the role of political
environment
in international business? (10 Marks)
Q3) Define International strategic
management and explain its nature and features? (10 Marks)
Q4) Analyze the environmental factor which
affect international marketing. (10 Marks)
Q5) What are trade barriers? Explain tariff
and non tariff barriers. (10 Marks)
Q6)
What do you mean by international
marketing strategies? Explain in b
SUBJECT : INTERCULTURAL MANAGEMENT
& ETHICS
Total Marks : 100
Attempt all questions
All questions carry equal
marks.(10 marks)
1.
Explain ethical vision of management with reference to vedantic approach.
2.
Give your view on “holistic for human values: Retrospect and Prospect”
3.
Write a detailed note on morality in Indian corporate world.
4.
Do you think ethics are essential for individual motivation or inspiration?
5.
What is a role of leadership character in corporate ethics?
6.
Write a detailed note on “Leadership Transformation: Insights from the
Shastras”
7.
Write a detailed note on “Transforming Work Ethos: The Subjective Secret”
8.
State the different sources of ethics and values
SUBJECT: INTERNATIONAL FINANCIAL
MANAGEMENT
Total Marks: 100
1) Attempt all questions
2) All questions carry equal
marks. (10 marks)
Q.1)
What is exchange rate determination and forecasting?
Q.2)
Explain financial management in a global context.
Q.3)
Explain in detail:
a)
Accounting implications of international activities
b)
Tax implications of international activities
Q.4)
What is forwards, swaps and interest Parity?
Q.5)
Explain short-term financial management in a multinational corporation.
Q.6)
Explain long-term borrowing in the global capital markets.
Q.7)
What are different currency options?
Q.8)
Explain currency and interest rate futures.
Q.9)
Write a detailed note on the foreign exchange market in India
Q.10)
What is balance of payments?
SUBJECT : INTERNATIONAL HUMAN
RESOURCE MANAGEMENT
Total Marks : 100
Attempt all questions
All questions carry equal
marks.(10 marks)
1.
What is International human resource management? Explain nature of
international
human resource management.
2.
Explain role of multiculturalism in international human resource management.
3.
Explain significance of HRM in cross-border mergers & acquisitions.
4.
Explain Strategic HRM.
5.
What is staffing of international business?
6.
What is international compensation management?
SUBJECT:- CLINICAL PHARMACOLOGY
MARKS :80
N.B:
1) All case studies are compulsory.
2) All case studies carry equal
marks.
CASE STUDY: 1
Rancip
co. wants to discover and develop a new drug costs $ 800-1000 million and takes
longer
than 12 years. Clinical development the most important step prior to a drug
entering
the
market takes 7 years. Each day’s delay in completing the drug development and
launching
the product in the market means a revenue loss of $ 1 million. So they appoint
Mr.
Kate as a project mager and the company expects the company expects the project
management
techniques to reduce this increasing cost and time pressure.
Questions:-
Q.1)
What are the important responsibilities of Mr. Kate?
Q.2)
What are the different stages Mr. Kate will use in the Process to set up the
project and
run
it?
Q.3)
On what elements will Mr. Kate focus?
Q.4)
What are your Suggestions?
RESEARCH METHODOLOGY
Attempt any 5 cases ,equal marks
for all cases.
CASE-1 (16 Marks)
A
professor is interested in following whether the "good" students
finish the test earlier or later than
the
others in the class. He observes a particular test and gets the following data
given below
If
'good' students are those who get 90 and above, can the professor conclude that
good students finish
the
test randomly (use a 5% level of significance) ?Explain
Order
of
finishing
test Marks Scored
1 - 10
94 70 85 89 92 98 63 88 74 85
11 - 20
69 90 57 86 79 72 80 93 66 74
21 - 30
50 55 47 59 68 63 89 51 90 88
CASE-2 (16 Marks)
The
weight (gms) of 31 books picked from a consignment are as follows:
106,
107, 76, 82, 106, 107, 175, 93, 187, 95, 123, 125, 111, 92, 86, 70, 127, 68,
130, 129, 139,
119,115,
128, 100, 186, 84,99, 113, 204, 111
Test
whether this sample may be treated as random? Briefly explain?
Case-3 (16 Marks)
A
local supermarket has experienced a decline in unit sales and little change in
rupee value sales.
Profits
have almost vanished. The chief executive in searching for ways to revitalize
the operation, was
advised
to increase the number of hours the market is open for business. He comes to
you for advice in
structuring
a research problem that will provide relevant information for decision making,
Define the
research
problem taking care to:
(a)
state the relevant question.
(b)
enumerate the alternative answers.
(c)
clearly define the units of analysis and characteristics of interest.
QUANTITATIVE METHODS
N. B.: 1) Answer any Sixteen
1. What is a
linear programming problem? Discuss the scope and role of linear
programming
in solving management problems. Discuss and describe the role
of linear
programming in managerial decision-making bringing out
limitations,
if any.
2. Explain
the concept and computational steps of the simplex method for solving
linear
programming problems. How would you identify whether an optimal
solution to
a problem obtained using simplex algorithm is unique or not?
a) What is
the difference between a feasible solution, a basic feasible
solution,
and an optimal solution of a linear programming problem?
b) What is
the difference between simplex solution procedure for a
`maximization’ and a
`minimization’ pro
Subject:- Materials Management
Total marks 80
Group A
Case 1 (10 Marks)
Renuka Machines Manufacturing
Corporation
(A case on vender rating in material
management)
Renuka
Thomas, President of Renuka Machines Manufacturing Corporation (RMMC), is
concerned about
company’s
choice of suppliers for cleaning brushes, which are used in the company’s data
processing equipment.
Renuka
occasionally plays tennis with Sheela George, President of George Machine
Company (GMC), one of the
company’s
suppliers of cleaning brushes.
Recently,
Sheela complained to Renuka that her company has been having difficulty in
getting the traditional
share
of Renuka’s business. On the last buy, Sheela’s company failed to get any
business, even though Sheela
believed
she was the lowest bidder. Renuka tells Sheela that normally she does not get
into the details of
procurement,
but she promises to ask her Purchasing Manager, Dannis Chako to investigate.
The
next day morning, Renuka calls Dannis Chako and tells him of Sheela’s
complaint. He said (says), that he
does
not want to influence the company’s procurement policies, but he does not feel
that Renuka should
investigate
to make sure that Sheela’s firm was treated fairly.
Purchasing
Manager, Dannis discovers that George Machine Company was indeed the lowest
bidder on the last
buying.
Quotations for an order of 20,000 units were as under:
George
Machine Company Rs 2.22
Data
Matics Electronics Company Rs 2.23
Royal
Tools and Machine Company Rs 2.25
Questions
1. Is Dannis Chako justified in
eliminating George Machine Company as a supplier of brushes?
2. In what respect is the complaint from
George Machine Company justified?
3. Prepare a report for Renuka Thomas
explaining the decision to eliminate George Machine company as a
supplier.
Use quantitative data as much as possible to support your answer?
Case -2 (10 Marks)
Cause of John Mathai s Sorrow
(
A case of inventory car in m.m.)
John
Mathai was a very sad man on Sunday, 12 April 1998. He was the Chief Executive
of Telecom Installations
Ltd,
TIL, a wholly owned subsidiary of the major producers of telecom equipment in
the country: Telecom
Manufacturing
Company (TMC). Around 88 per cent of the production of TMC was produced for the
Government
of India under special terms and prices, but the balance 12 per cent was routed
through TIL, who
were
really the All India Sales, Serving and Installation network of TMC.
SUB : Hardware Management
1. What are the major components of a PC? Explain any five briefly.
2. What are the issues required to replace a cpu? What are the tricks
while you are buying a CPU?
3. Explain the term ISDN briefly. Explain types of channels consists
by
ISDN service.
4. Define term token ring? Explain ring Topology, implementing
token ring & token ring connectors.
5. Explain
the Profess of troubleshooting Laser Printers.
SUBJECT: PERSONNEL MANAGEMENT
CASE STUDY : 1
Manpower
planning is important aspect. Macro issues concerning factors like national
population trends,
educational
plans, economic growth rate, overall supply and demand for various categories
of manpower will
certainly
have an impact on the manpower plans of the enterprise.
These
factors impinge on the enterprises plans the manpower planner needs to be aware
of their impact. One
of
the assumptions made in a less developed country like India, with surplus
labour, is that there are large
number
of trained manpower available for any specific skill requirement. It is
generally not so.
Q1)
Define the term “Manpower Planning”?
Q2)
Discuss “Manpower Planning makes for different purposes at different level”?
Q3)
Explain some other pay-offs from Manpower Planning to the enterprise?
Q4)
Objectives of Manpower Planning. Explain in detail?
Q.1.
Elaborate on the system of HR Planning. Outline the steps to be undertaken by
organizations
to effectively engage in HR Planning.
Q.2.
Discuss the various ways in which the commitment of errors in performance
appraisal
can be minimized.
Q.3.
The nature and scope of the Human Resource Management Systems keeps on
evolving
with the changes in the external and internal environments of
organizations.
Elaborate on the same. { marks : 20 }
Q.4.
what are some of the traditional and current sources of recruitment used by
organizations?
What are their pros and cons?
Q.5.
How does HRM enable organizations to adapt to the dynamic changes in the
environment?
Illustrate with examples.
Q.6.
As an HR executive, how would you
SUBJECT : SALES MANAGEMENT
Total Marks : 80
Answer any Four of the following.
All questions carry equal Marks.
1.
What are the duties and responsibilities sales manager? (20 Marks)
2.
Write short notes on : (20
Marks)
(a)
Sales management.
(b)
Sales Organizations.
(c)
Sales manager.
3.
What are the sources of recruitment of salesman? (20 Marks)
4.
What are the objectives and advantages of training of salesman? (20 Marks)
5.
Define salesmanship. Enumerate functions of salesman? (20 Marks)
6.
Explain briefly the law relating to rights of buyers and sellers? (20 Marks)
7.
What are the rights and duties of a common carrier ? (20 Marks)
8.
Explain the objectives and scope of Common Goods Carrier Act? (20 Marks)
9.
Explain the working of Sales Trading Corporation of India? (20 Marks)
10.
State the need of voluntary consumer organisation in this Consumerized era? (20 Marks
QUALITY STANDARDS AND POLICY
Total Marks : 80
.
Q.1)
The mean value of the modulus of rupture of a large number of test specimens of
green Sitka
spruce
has been found to be 5,600 Ib/in2.
a)
If the standard deviation is 840 Ib/in2
& the distribution is approximately
normal, the modulus of
rupture
will fall between 5,000 & 6,200 for what percentage of the specimens?
b)
For what percentage will it be above 4,000?
c)
Below 3,500? (5 Marks)
Q.2)
a) How many different hands of a 13-card might you have out of standard deck of
52 playing
cards?
b)
What is the probability of a 13-card hand containing all four aces?
c)
What is the probability of a 13-card hand without an ace, king, queen, or jack?
d)
What is the probability of a 13-card hand containing one or more aces? (5
Marks)
Q.3)
An acceptance plan calls for the inspection of a sample of 75 articles out of a
lot of 1,500. If there
are
no nonconforming articles in the sample, the lot is accepted; with 7 or more,
it is rejected. If a
lot
5% nonconforming is submitted, what is the probability that it will be
rejected? Solve using the
poisson
distribution as an app (5 Marks)
Q.4)
Random Samples of 100 items are drawn from a continuous process that is known
to produce
20%
nonconforming items. Determine the probability of finding exactly 15
nonconforming items
in
a sample:
a)
Using the exact binomial distribution.
b)
Using the normal approximation to the binomial.
c)
Using the poisson approximation to the binomial.
d)
Comment on the relative accuracy of the approximations. (
SUBJECT : ENERGY MANAGEMENT
COURSE : Total Marks : 80
Attempt any 4 questions ( 10 marks
each )
PART-1
Q1) A plant consumes 4,500 tons of furnace
oil per year (GCV =10,200 kCal/kg), as well as
43,000
MWh of electricity per year. Draw the pie-chart of percentage share of each
type of
energy
based on consumption in kCal (1 kWh = 860 kCal)
Q2) How much steam is required in a heat
exchanger to heat 120 kg/ hour of a process fluid
From
40o C
to 90o C.
The specific heat of process fluid is 0.24 kCal/kg oC and the latent heat
of
steam is 540 kCal/ kg.
Q3) The following table shows the import
bill of fossil fuels in million metric tones (MMT) and its
cost
in Crores Rupees over the last eight years.
1.
Calculate the average annual percentage increase of fossil fuel imports
2.
Calculate the average annual percentage increase of the import bill
3.
Calculate the average costs for the last eight years, in Rs.Per metric ton of
imported fossil fuels.
Import bill of fossil fuels
Year Quantity (MMT) Value
(Rs.Crore)
1996-97
33.90 18,337
1997-98
34.49 15,872
1998-99
39.81 19,907
1999-00
57.80 40,028
2000-01
74.10 65,932
2001-02
QUANTITATIVE METHODS
CASE STUDY: 1
The
bulbs manufactured by a company gave a mean life of 3000 hours with standard
deviation
of 400 hours. If a bulb is selected at random, what is the probability it will
have
a mean life less than 2000 hours?
Question:
1)
Calculate the probability.
2)
In what situation does one need probability theory?
3)
Define the concept of sample space, sample points and events in context of
probability
theory.
4)
What is the difference between objective and subjective probability?
CASE STUDY : 2
The
price P per unit at which a company can sell all that it produces is given by
the
function
P(x) = 300 — 4x. The cost function is c(x) = 500 + 28x where x is the number
of
units produced. Find x so that the profit is maximum.
Question:
1)
Find the value of x.
2)
In using regression analysis for making predictions what are the assumptions
involved.
3)
What is a simple linear regression model?
4)
What
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Mob: +91 9447965521 OR +91 9924764558
Website: www.casestudyandprojectreports.com
Health Care Management
1) List
the common models of Public Private Parhaership in Health Sector. Explain
contracting in
detail.
2) How
medical System is responsible in promoting the spread of HIV transmission?
Explain.
3) Write
short notes on the following :
(u)
National policy for empowerment of women
(b)
National Commission of Women
4) How
do the socio-cultural factors influence the gender health ? Explain.
5) Explain the initiatives
taken by United Nations to prevent and control HIV/AIDS in India.
Managerial Economics
Case 1: Where is the Fair Play? (Marks-16)
In most countries in Europe, and primarily
America, they don’t prefer the leg meat – it is waste matter
for them so they look for nations where they can
dump this meat. They did in the Philippines, Sri Lanka
and Russia. They might deny it in the US but
everybody knows that they are sitting on stocks for at
least 2-3 years. They have succeeded in doing
that because of their good freezing techniques. Now it’s
becoming a major problem for them. They’re not
used to eating leg meat and are in a fix. In the US
they actually load the price of the entire
chicken on the breast meat, and the rest of the bird is like a
carcass to them. Due to environmental reasons
they can’t dump it in the sea so they have to dump it
somewhere. It can be any underdeveloped country,
may be India!
It’s wrong notion that supply of this meat to
underdeveloped countries will be good for the consumers
there. It is not. Can the Americans guarantee
anything – how long will they be able to supply the
chicken? How long will they supply subsidized
eggs to such a large country? We could end up destroying
our industry base and that will be very sad. As
far as chicken is concerned, they can only supply the
legs – they can never supply the whole bird. The
white meat costs US $3 to 3.5 per pound, so it’s out of
range. May be the consumer gets the advantage of
subsidized supply of the white meat in the short run
but over time the consumers’ interests are likely
to suffer because such a supply will result only in
destroying the chicken and egg industry in India.
Once their surplus stock gets exhausted they can
charge you any price – can they guarantee the
price? They can’t and they won’t.
The chicken/egg business deals with livestock. It
is not possible for people to stop producing for a year
and come back – they will be finished. Once they
are out of the cycle they are out of the industry. It
would be very said if that happened to this
industry that has grown over the past 25 years.
For many people it provides a day-to-day
livelihood. Once the foreign players come in and are allowed
to sell their products at very low rates, the
industry could collapse as it has in other countries.
India is a the cheapest egg producer in the world
– about Re.1 a piece. But now we are very worried. In
European countries, eggs cost between Rs.3-5 but
they are able to deliver the same egg to the Middle
East at Re 1-1.50. This is because in Western
countries they have so many subsidies. When it comes to
agriculture, they are very sensitive and
protective. If they bring it to the Middle East, then why can’t
they do it here as well? The government knows
that the Western countries are not going to remove
subsidies – they know when it comes to
agriculture, neither the Europeans nor the Americans are going
to do anything. They are going to protect them
forever- so where is the fair play?
Questions:
i. What would you recommend to the government to
create a level playing field for the local firms
and the western exporters of meat to India?
ii. Can you cite any other typical product where
India’s advantage turns into disadvantages as a
result of WTO agreement?
BUSINESS FOUNDATION
Case 1 Marks-16
This
past winter, just days before Ray Goshorn and his wife were leaving for a trip
to Cancun, Mexico, their
beloved
bichon fries, Frosty, had surgery that required serious post-operative care.
That put the Aurora,
Colorado,
couple in a bind: Who would watch their 9-year-old pooch and give him the
proper love and
medical
attention while they were on vacation?
Goshorn
turned to Camp Bow Wow, a Denver doggie day-care company. With a veterinary
technician on
site,
the outfit tended to Frosty’s needs-changing bandages, giving medicine, taking
him in for checkups.
“When we
picked him up, he was running around with all the puppies,” Goshorn says. “It
was an incredibly
comforting
feeling to know that Frosty was OK while we were away, especially in that kind
of emergency
situation.”
Camp Bow
Wow, the nation’s only franchised doggie day-care center, is much like a
children’s nursery
where
working parents drop off their tots. Pet owners leave their canines during the
day or check them in
for
overnight stays. In climate-controlled facilities, they romp with toys, run on
exercise machines, and
swim in
“paw pools.” Overnight campers are given their own beds to curl up on, rather
than kennel-style
cages.
“I wanted to have a comprehensive, safe, fun, place for dogs,” says Heidi
Flammang, Camp Bow
Wow’s
founder and CEO.
DOGGED DREAMER. For most owners, dogs have
long been considered part of the family. But families
today
are spending more and more money keeping Fido happy, as an increasing number of
goods and
services
become available for those on four legs: Pet therapists, designer doggie
shampoo, and
aromatherapy
products, to name a few. Indeed, this penchant for pampering now feeds a $34
billion
industry, up from just $17
billion in 1994, according to the
Questions:-
1. How
would you describe Heidi Flammang’s approach to doing business?
2. In
what ways is Camp Bow Wow’s business model creating more value for dog owners
than its
competitors?
How has Flammang altered her business model over time?
3. In
what ways will Flammang’s business model and her use of franchising affect the
profitability of her
company?
Operation Management
SECTION A
Case – 1 Marks- 20
Dr. Govinda Venkataswamy (fondly called Dr. V)
founded the Aravind Eye Hospitals in 1976 with an 11-
bed facility in Madural, which performed all
types of eye surgeries. Its goal was to offer quality care at
reasonable cost. In 1978, a 70 bed free hospital
was opened to provide the poor with quality care. In
2004, Aravind Eye Care System comprised Eye Care
Facilities at Madural, Theni, Tirunelveli, Coimbatore
and Pondicherry (Exhibit 1) and performed nearly
230,000 eye surgeries and handled 1,640,000
outpatient visits (Exhibit 2). It is recognized
as the world’s most productive eye hospital handling the
largest patient volume. Its website states that
‘with less than 1% of the country’s ophthalmic manpower,
Aravind accounts for 5% of the ophthalmic
surgeries performed nationwide”. Its mission has now become
to “eradicate needless blindness by providing
appropriate, compassionate and quality eye care for all”.
Each day, across all five Aravind Eye Hospitals,
about 4481 outpatient visits are handled, about 627
surgeries take place and about three camps are
conducted.
Currently, there are more than 20 million blind
people in India and only over four million surgeries are
performed every year. Over 75% of the blindness
is due to cataract. Cataract is the clouding of the
natural eye lens due to ageing or otherwise.
There are two types of cataract surgeries: one in which the
natural lens is removed and then glasses are
provided after three to four weeks, called intracapsular
surgery (ICCE) and the other where after removing
the natural lens, the intraocular lens inserted, called
extra capsular surgery or ECCE. In ECCE, patients
normally do not require corrective lenses after the
surgery. ECCE is better and often preferred
because the quality of the restored sight is distortion-free and
near natural. However, ECCE is slightly expensive
due to the cost of the intraocular lens. Talking to a
Harvard Business School professor, Dr.V argued,
“Tell me, can a cataract surgery be marketed like
hamburgers? Don’t you call it social marketing or
something? See, in America, McDonald’s and Dunkin’
Donuts and Pizza Hut have all mastered the art of
mass marketing, we have to do something like that to
clear the backlog of Million blind eyes in India.
We perform only one million cater acts a year. At this rate
we can’t catch up.” Each of the Aravind Hospitals
has two sections: one is the Main Hospital for the paid
patients and other is free hosp ital for
nonpaying patients. The series of steps, which a patient normally
goes through, is the same in both the hospitals:
patients are initially registered, their vision is recorded
and they undergo a preliminary examination
followed by testing of tension and tear duct function. This
follows refraction test and final examination.
While the assistants carry out many of the intermediate
steps, a senior ophthalmologist does the final
examination. The two sections differ in size, the kind of beds
they provide and general kind of patients. Who
come to use them? However, the same pool of doctors and
nurses serves
QUESTIONS:-
1. What
is the vision of AECS? What is the role of operations in meeting it?
2. Can
this system be replicated to other aspects of health care? Other services? What
will be the
problems?
What will be the advantages?
3. How
do different elements of AECS work together to deliver the vision of Dr. V?
4. What
are some of the problems AECS facing? Are they inherent in its model or they
could be rectified
while keeping the model
intact?
Business Strategy
Door Darshan is the India’s premier public
service broadcaster with more than 1,000 transmitters
covering 90% of the country’s population across
on estimated 70 million homes. It has more than
20,000 employees managing its metro and regional
channels. Recent years have seen growing
competition from many private channels numbering
more than 65, and the cable and satellite
operators (C & S). The C & S network
reaches nearly 30 million homes and is growing at a very fast
rate.
DD’s business model is based on selling half –
hour slots of commercial time to the programme
producers and charging them a minimum guarantee.
For instance, the present tariff for the first 20
episodes of a programme Rs.30 lakhs plus the cost
of production of the programme. In exchange
the procedures get 780 seconds of commercial time
that he can sell to advertisers and can generate
revenue. Break-even point for procedures, at the
present rates, thus is Rs.75,000 for a 10 second
advertising spot. Beyond 20 episodes, the minimum
guarantee is Rs.65 lakhs for which the
procedures has to charge Rs.1,15,000 for a 10
second spot in order to break-even. It is at this
point the advertisers face a problem – the
competitive rates for a 10 second spot is Rs.50,000.
Procedures are possessive about buying commercial
time on DD. As a result the DD’s projected
growth of revenue is only commercial time on DD.
As a result the DD’s projected growth of revenue
is only 6-
10% as against 50-60% for the private sector
channels. Software suppliers, advertisers and
audiences are deserting DD owing to its
unrealistic pricing policy. DD has options before it. First, it
should privates, second it should remain purely
public service broadcaster and third, a middle path.
The challenge seems to be exploit DD’s immense
potential and emerge as a formidable player in the
mass media.
i. What is the best option, in your view, for DD?
ii. Analyse the SWOT factors the DD has.
iii. Why do you think that the proposed
alternative is the best?
Consumer Behavior
1. You
are the brand manager of a new line of light weight autofocus, economically
priced digital
cameras.
Describe how an understanding of consumer behaviour will help you in your
segmentation
strategy and promotion strategy. What are the consumer behaviour variables that
are
crucial to your understanding of this market ?
2.
Gillette, an established market leader in shaving products, is planning a foray
into skin care
products
for men. How can the company use stimulus generalisation to market these
products ?
Can
instrumental conditioning also be applied in this marketing situation ? How ?
3. You
have been asked to advise a mens wear apparel manufacturer, to help them
suitably
segment
their market and identify the most appropriate target segment. The company
manufactures
both formal and casual wear, and has a stylish, upmarket range. You want or to
apply
the VALSII typology to help them identify
the
target segments. Explain how would you utilise this approach and which segments
would be
the most
appropriate for this manufacturer ?
4.
Discuss the components of an attitude. Taking the example of a consumer enable
purchase
decision,
explain what functions do attitudes play in consumer decision making.
5. How
as a marketer of home appliances, would you use the knowledge of post purchase
evaluation
by consumer, to ensure that your consumers do not experience any dissonance ?
Describe
the response strategies you will follow
6.
“Consumers are always right, but not always” - Agree (or) Disagree, Support
your arguments
with and
examples
Case
General Management
Case -1 SPIRITUALITY IN THE WORKPLACE Marks-16
Traditionally, the workplace and spirituality did
not mix in America. But things are changing. Andre
Delbecq, a professor at Santa Clara University, a
Jesuit institution, said: “There were two things I thought
I’d never see in my life, the fall of the Russian
empire and God being spoken about in a business school.’’
Now management books and conferences (including
the annual meeting of the Academy of Management)
deal with the various aspects of how God can be
brought into the organizational environment. To be sure
people who want to integrate spiritual dimensions
into the workplace are still considered rebels. But
service Master, a Fortune 500 company with some
75,000 employees, created a spiritual organization
culture many years ago. Indeed, peter Drucker,
one of the most prolific writers on management, had high
regards for the company that is known for its
products such as Terminix (pest control), TruGreen, Merry
Maids, and others.
When people in the US were asked if they believe
in God, some 95 per cent said yes, it is in a
spiritual context that business people under the
daily pressure can discuss their inner feelings. As the baby
boomers, now in their 50s, are reaching the top
in their organizational life, they begin to wonder what life is
all about. They lived through the youth culture
of the1960s and the 1980s that was dominated by greed.
They are now questioning the real meaning of life
and the ethical dimension of work. Jose Zeilstra, an
executive at price WaterhouseCoopers worked
around the world, practicing her Christian principles in
different cultures. During her assignment in
China, she strongly argued against the practice of giving “very
expensive gifts.” As a result the business
transaction did not work out. Yet, in the long run, while integrating
her personal beliefs with her work, resulted in a
very successful career. Academic institutions such as the
University of St.Thomas, the University of
Denver. And the Harvard Divinity School are Following and
studying the movement of spirituality. Other
schools such as Antioch University in Los Angeles, the
University of New Haven in Connecticut, the
University of Scranton in Pennsylvania, Santa Clara University
in California as well as institution abroad such
as the University of Bath in England and the Indian centre for
Encouraging Excellence in Bombay, India, are
conducting research, conferences, or lecture on
Questions:-
1. What
is spirituality?
2. Is
this topic appropriate for businesses?
3. What are the arguments
for and against its inclusion in businesses?
Subject: Human Resource
Management
Fun at Hitech
Hitech
Corporation (Hitech) is a well known IT company based in Hyderabad , India.
Hitech provides
networking
solutions to many Fortune 500 companies. Started in 1990 by two technology
experts, Hitech
currently
has almost $40 million in annual revenue. When the founders started the company,
they
established
as one basic value that working at Hitech should be enjoyable as well as
profitable. That belief
has
helped create a company culture today that gives Hitech competitive advantages
when recruiting and
retaining
talented workforce in the challenging labor market of IT.
Because
recruitment of talented employees to handle growth at Hitech is so crucial, ,
the HR unit has an
aggressive
employee referral program which pays employees up to $5,000 for referring new
hires who
stay
with the firm.The HR unit prides itself on prompt feedback to potential
employees. Other "fun"
programs
include-
· Football, pool tables, volleyball courts, assorted video games,
pianos, ping pong tables, and gyms
that
offer yoga and dance classes.
· Grassroots employee groups for all interests, like meditation, gourmet
cooking and salsa dancing..
· Healthy lunches and dinners for all staff at a variety of caf?
· Theme parties organised each month. Last month Hitech had its
executives wearing animal
costumes
as part of a "jungle" party .
These
fun initiatives have a more important business purpose-to demonstrate that
people are important at
Hitech.
Is all this fun profitable? Hitech's answer is an unqualified yes. Over 40% of
all Hitech ?s new
employees
come from the employee referral program. The firm?s cost to hire each new
employee is about
$5,000
less than the industry average. Even more important, those hired stay longer as
indicated by its
retention
rate of 42 months compared to the industry average of 20 months. Also, employee
turnover is
about 6%
annually? significantly below the industry average. It is obvious that Hitech's
approach to HR
management
is paying off, both in an enjoyable company culture and in contributing to
organizational
success.
Question:
1.
Employee
referral is the best approach to recruitment .What
SUBJECT: Marketing
Management
Case 1 Marks-16
1997 saw
the US$19 billion merger of Guinness and Grand Met to form Diageo, the world’s
largest drinks
company.
Guinness was the group’s top- selling beverage after Smirnoff vodka, and the
group’s third
most
profitable brand, with an estimated global value of US$ 1.2 billion. More than
10 million glasses of
the
world’s most popular stout were sold every day, predominantly in Guinness’ top
markets: respectively,
the UK,
Ireland, Nigeria, the USA and Cameroon.
However,
the famous dark stout with the white, creamy head was causing some strategic
concerns for
Diageo.
In 1999, for the first time in the 241-year history of Guinness, sales fell. In
early 2002 Diageo
CEO Paul
Walsh announced to the group’s concerned shareholders that global volume growth
of Guinness
was down
4 per cent in the last six month of 2001 and, more alarmingly, sales were also
down 4 per cent
in its
home markets, Ireland. How should Diageo address falling sales in the
centuries- old brand shrouded
in Irish
mystique and tradition?
The changing face of the
Irish
Questions:-
1. From
a marketing perspective, what has Guinness done to ensure its longevity?
2. How
would you characterize the Guinness brand?
3. What
could Guinness do to attract younger drinkers? And to retain its older loyal
customer base?
Can both
be done at the same time?
4. Is the quick- pour
concept a good or bad idea? Why?
SUBJECT: Organizational Behaviour
Difficult Transitions
Tony
Stark had just finished his first week at Reece Enterprises and decided to
drive upstate to a small
lakefront
lodge for some fishing and relaxation. Tony had worked for the previous ten
years for the
O’Grady
Company, but O’Grady had been through some hard times of late and had recently
shut down
several
of its operating groups, including Tony’s, to cut costs. Fortunately, Tony’s
experience and
recommendations
had made finding another position fairly easy. As he drove the interstate, he
reflected
on the
past ten years and the apparent situation at Reece.
At
O’Grady, things had been great. Tony had been part of the team from day one.
The job had met his
personal
goals and expectations perfectly, and Tony believed he had grown greatly as a
person. His work
was
appreciated and recognized; he had received three promotions and many more pay
increases.
Tony had
also liked the company itself. The firm was decentralized, allowing its
managers considerable
autonomy
and freedom. The corporate Culture was easygoing. Communication was open. It
seemed that
everyone
knew what was going on at all times, and if you didn’t know about something, it
was easy to
find
out.
The
people had been another plus. Tony and three other managers went to lunch often
and played golf
every
Saturday. They got along well both personally and professionally and truly
worked together as a
team.
Their boss had been very supportive, giving them the help they needed but also
staying out of the
way and
letting them work.
When
word about the shutdown came down, Tony was devastated. He was sure that
nothing could
replace
O’Grady. After the final closing was announced, he spent only a few weeks
looking around before
he found a comparable
position at Reece Enterprises
Case Questions
1.
Identify several concepts and characteristics from the field of organizational
behavior that this case
illustrates?
2. What
advice can you give Tony? How would this advice be supported or tempered by
behavioral
concepts
and processes?
2.
Is it possible
to find an "ideal" place to work? Explain.
Business Communication
CASE NO. 1 (Marks 20)
ACTIONS SPEAK LOUDER THAN WORDS ALL AROUND THE
WORLD
“He wouldn’t look me in the eye. I found it
disconcerting that he kept looking all over the room but rarely
at me,” said Barbara Walters after her interview
with Libya’s Colonel Muammar al-Qadhafi. Like many
people in the United States, Walters was
associating eye contact with trustworthiness, so when Qadhafi
withheld eye contact, she felt uncomfortable. In
fact Qadhafi was paying Walters a compliment. In Libya,
not looking conveys respect, and looking straight
at a woman is considered nearly as serious as physical
assault.
Nonverbal communication varies widely between
cultures, even between subcultures, and the differences
strongly affect communication in the workplace.
Whether you’re trying to communicate with your new
Asian American assistant, the Swedish managers
who recently bought out your company, the African
American college student who won a summer
internship with your firm, or representatives from the
French company you hope will buy your firm’s new
designs, your efforts will depend as much on physical
cues as on verbal ones. Most Americans aren’t
usually aware of their own nonverbal behavior, so they
have trouble understanding the body language of
people from other cultures. The list of differences is
endless.
* In Thailand it’s rude to place your arm over
the back of a chair in which another person is sitting.
* Finnish female students are horrified by Arab
girls who want to walk hand in hand with them.
* Canadian listeners nod to signal agreement.
* Japanese listeners nod to indicate only that
they have understood.
* British listeners stare at the speaker,
blinking their eyes to indicate understanding.
* People in the United States are taught that
it’s impolite to stare.
* Saudis accept foreigners in Western business
attire but are offended by tight – fitting clothing and by
short sleeves.
* Spaniards indicate a receptive friendly
handshake by clasping the other person’s forearm to form a
double handshake.
* Canadians consider touching any part of the arm
above the hand intrusive, except in intimate
relationships.
It may take years to adjust your nonverbal
communication to other cultures, but you can choose from
many options to help you prepare. Books and
seminars on cultural
Career
Applications :
1.
Explain how watching a movie from another country might help you prepare to
interpret nonverbal
behavior
from that culture correctly.
2. One
of your co-workers is originally from Saudi Arabia. You like him, and the two
of you work well
together.
However, he stands so close when you speak with him that it makes you very
uncomfortable. Do
you tell him of your
discomfort, or do you try to cover it up ?
SUBJECT: International Business
Introduction
M/S Auto India is a public limited company; they
manufacture SUVs (sports utility
Vehicle), in technical collaboration with General
Motors of USA. The company has established their
manufacturing base at Ranjangaon in Pune. They
have acquired an area of 250 acres and the total
project cost is estimated at Rs 1500 crores. As
per the projections, the company is slated to achieve a
25% market share in the Indian market, within a
period of two years.
Out of the total project cost, 49% is brought in
by General Motors and the rest is tied up with financial
institutions, international banks and Indian
banks. The working capital is financed by a consortium of
banks in which Global bank, Pune branch, is the
leader. The company imports many parts of the car
engine in a CKD (completely knocked down)
condition from General Motors, Detroit, after establishing
import letters of credit through its main
bankers, Global Bank, Pune Branch.
M/S Auto India approached Global Bank, Pune for
opening of import letter of credit as per UCP ICC 600
for USD 100,000, on sight basis, in favour of
General Motors, Detroit.
Type of credit - Irrevocable negotiable
Application - UCP ICC 600
Applicant - M/S Auto India, Pune, India
Beneficiary - M/S General Motors, Detroit, USA.
Issuing Bank - Global Bank, Pune, India
Advising Bank - The American Bank, New York
Negotiating Bank - The American Bank, New York
Reimbursing Bank - International Bank, New York
Availability - Negotiable at sight
Expiry - At the counters of The American Bank,
New York
Amount - USD 100,000
Merchandise - Car engine parts
Quantity and price - 50 units @ USD 2000 per unit
Circumstances
Questions
1) Was
Global Bank, Pune Branch correct in its argument, as the credit issuing bank?
2) Was the stand taken by The American Bank, New York correct, as the
negotiating bank?
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